Product Marketing Manager

BetterLesson - Cambridge, Massachusetts or Remote - Full time

Reporting to the SVP, Product, the Product Marketing Manager will be a strategic leader and subject matter expert on BetterLesson’s product and services offerings, developing content and resources to support internal teams as we go-to-market with new and expanded offerings.

You Will

  • Craft core product positioning that differentiates our value from the competition
  • Develop messaging that resonates with key markets and personas, serving as a critical liaison between development and customer-facing teams
  • Contextualize BetterLesson in the educational and competitive landscape and support sales through training and enablement, including internal tools and external collateral
  • Plan and manage multi-channel product communications, including releases of new product features, enhancements, and thought leadership
  • Partner with the product team to evangelize the needs of our users.
  • Collaborate with marketing, sales, and design leaders to develop strategic campaigns and compelling assets that communicate the value of BetterLesson, in support of retention and acquisition efforts
  • Analyze and synthesize qualitative and quantitative data, including conducting ongoing win/loss analysis and market research to support the evolution of our product development and go-to-market strategies
  • Partner with sales leaders to track and drive conversion of the sales pipeline, in support of revenue goals
  • Travel 25% to collaborate with colleagues and learn from our customers

You Are

  • Passionate about and eager to grow in matters related to diversity, equity, and inclusion
  • Committed to building and sustaining a collaborative, inclusive environment
  • Knowledgeable of and ahead of trends in the edtech market so that you can shape what’s next in our industry
  • Collaborative and confident serving as the intersection between cross-functional departments that reach from development teams to sales
  • Curious and customer-centric with a passion for making an impact on education
  • Focused on creating measurable outcomes rather than delivering outputs.

You Have

  • Bachelor's degree or equivalent work experience (required)
  • 3+ years of product management, product marketing, or sales enablement experience, preferably in edtech
  • Pragmatic Institute or other relevant industry certification
  • Strong organizational skills and the ability to manage multiple work streams and priorities
  • Excellent written and oral communication skills
  • Exceptional analytical and strategic thinking skills
  • Proven brand positioning and product value proposition development expertise

Apply for this job

Apply for this job

Role

Product Management

Experience Level

Mid Level

BetterLesson

BetterLesson empowers K-12 teachers to build a modern classroom: learner-centered, culturally responsive, and personalized.
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