We’re looking for a Product Marketing Superstar!
We’re looking for an empathetic, analytical, curious, and creative Product Marketing Manager to join a growing sales & marketing team as we usher in a new era at Aeries! Our ideal candidate is a great storyteller with a strong attention to detail who combines product knowledge with emotional intelligence. In support of our SIS market domination goals, the mission of this brand-new role will be to build the frameworks necessary to inform our product strategy and connect it to the tactics that drive success in sales, marketing, and customer experience.
All About Aeries
Aeries is a student information system (SIS) that serves millions of users throughout California and Texas. We are the fastest-growing SIS and are looking to accelerate that growth by increasing our sales in California and Texas. Our mission is to deliver data-driven, intuitive, and innovative solutions that empower communities to advance student success. Our vision at Aeries is to build a world where data empowers educators. We believe strongly in the supporting role of technology in education but recognize that there’s no replacement for the wisdom and determination of the real people supporting students’ academic successes every day. That’s why our goal is to build tools that allow educators to focus on what they do best: educating.
Aeries is a successful family-owned and operated SIS company that prioritizes quality of life, user experience, and long-term success of those we serve. We build strong, lasting, meaningful relationships with our 700+ customers and our 130 team members.
All About the Job
Your mission, should you choose to accept it, will be to create guiding documents and frameworks that the product team can use to design features and functionality that address our end users primary concerns, to recommend new features or functionality that drive value, and to enable our sales, marketing, and customer experience teams with value propositions and messaging that accelerate our revenue growth.
Your mission
★Market intelligence. Deeply understand our buyers, who they are, how they buy, and their key buying criteria and process.
★Buyer journey. Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make.
★Competitive landscape. Deeply understand our competition and how they are positioned.
★Personas, product positioning and messaging. Understand, document, and explain what resonates with our target buyer personas.
★Sales & Marketing enablement. Educate our internal teams on the problems we solve for our buyers and users. Develop internal tools and external collateral and teach them how and when to use it.
About You
You know our buyers better than they know themselves, including how they make their buying decisions. You also know our competitors like the back of your hand, including what they do today and what they plan to do in the future. You back up strategic insights with market analysis, trends, and competitive intelligence and then use that knowledge to recommend new products and features.
You possess the ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You develop product positioning and messaging that clearly differentiates Aeries from its competition. You coordinate with our marketing team to develop innovative programs that drive demand, and you equip our sales team with the necessary information to drive revenue.
As a member of the Aeries leadership team, you enthusiastically collaborate with other departments and teams to ensure that our buyer, market, competitive, and product intelligence is represented effectively and consistently and informs company strategy.
Required Knowledge and Experience
★3-5 years of product marketing experience
★1+ year in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
★Comfortable using collaboration, CRM, and marketing automation tools.
★Creative, imaginative, and eager to develop ideas quickly
★Excellent verbal and written communication skills
★Highly organized, resourceful, and detail- and deadline-oriented
★Demonstrated critical thinking, problem-solving, and analytical skills
★Excellent organization, time management, planning, and problem-resolution skills
★EdTech experience preferred
★Pragmatic Institute or Product Marketing Alliance certification preferred.
Position Details
★Full-time
★Salaried, exempt
Work Location
★Fully remote or hybrid based at our offices in Orange, CA.
Travel Requirements
★Occasional travel (likely <20%) within California and Texas, as needed
Physical Requirements
★Prolonged periods of sitting or standing at a desk and working on a computer.
Compensation
★$100,000 - $140,000 annual salary, based on experience and skills
★Bonuses awarded for exceptional performance and other metric-driven initiatives
★Benefits include:
○Excellent medical plans with Aeries covering all or most of the premiums for employees and eligible dependents.
○Dental and Vision plan with premiums covered 100% for employees and eligible dependents
○401k plan with safe harbor contributions and profit sharing
○3 weeks of PTO a year starting and additional paid holiday closure from Dec 25 - Jan 1
○11 paid holidays
○Tuition Reimbursement
○Access to the Company Cabin in the San Bernadino Mountains
○ Company-sponsored in-person and virtual gatherings
Aeries’ Integrity
Aeries Software provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Aeries Software, Inc., is unable to sponsor, or take over sponsorship of, employment visas at this time.
Apply
Throw your name in the hat by applying here: https://www.aeries.com/careers by August 4, 2023, 5:00 PM PST.
