Product Marketing Manager, Education Topics

Curriculum Associates - Remote - Full time

The Product Marketing Manager for education topics gets to know and deeply understand both our customers and our solutions across our product lines. Collaborating with stakeholders across teams and SMEs, you will create solution positioning and messaging that reflects customer needs, develop marketing assets, and collaborate with the creative team on in market communications focused on our solutions that help schools and educators address some of their biggest challenges – whether it’s supporting English Learners, addressing achievement gaps or accessibility.

With strong written and presentation skills, a passion for serving educators, the ability to synthesize complex information and you will work closely with our product management, educator success, marketing and field teams to determine trending topics and issues that Curriculum Associates can address.

The impact you'll have:

1. Sharing the voice of the decisionmaker and educator

  • Research, understand and articulate the needs of our decision makers, such as district administrators, curriculum directors, and school principals, as well as front-line educators
  • Consolidate market & customer insights from across the company to drive business goals and messaging. Create Buyer Personas, and clearly articulate customer needs and challenges across the organization, with input from manager.

2. Creating best-in-class product positioning, messaging & differentiation

  • Ensure core product information and assets, including competitor battlecards, are available for use across marketing and sales, to an agreed schedule, for agreed educational topics.
  • Create and share solution messaging across our entire portfolio to clearly, accurately, and succinctly articulate how Curriculum Associates solutions can help with trending issues.

3. GTM Strategy & Planning

  • Work closely with product management team to understand research and roadmap
  • Create compelling assets help educators understand how Curriculum Associates solutions drive gains for students
  • Draft plans to communicate our research and stance on educational topics for review by stakeholders
  • Collaborate with creative, campaign and regional marketing teams to implement plans in market

4. Collaboration & Communication

  • Partner with field and creative teams to amplify our voice in market
    • Brief impactful campaigns and content
    • Collaborate on content creation
  • Partner with Sales Enablement to support strategic field initiatives, driving field teams’ understanding of our position on agreed educational topics
  • Work across the organization, particularly product teams, on market research, including dissemination of critical customer insights and analysis (thought leadership)

Who we're looking for:

  • 3+ years professional experience in product marketing, product management, campaign development or a related field for a technical product
  • Experience creating marketing materials, customer-facing product documentation, or support resources
  • Project Management Experience
  • Strong oral and written communication skills
  • Analytical skills

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Customer Implementation / Customer Success

Experience Level

Mid Level

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