Product Marketing Lead

PlayMada Games - New York - Full time

Product Marketing lead

PlayMada Games is looking for an independent, detail-oriented, savvy, self starter to work closely with our product team to design and execute a wide range of marketing and sales initiatives. Key to this role will be an in-depth understanding of the product in order to build a strategy to communicate its value to prospective customers. The marketing lead will be responsible for generating awareness of our products and build MQLs that can be put into a sales pipeline. They will report to the Founder/CEO and work closely with the Executive Creative Director and the Outreach Manager.

This role requires a diverse skill set that includes the ability and willingness to develop deep product knowledge, strong written and customer-facing communication skills, competitive and market analysis abilities, presentation skills, and strategic vision for driving sales and meeting business growth objectives.

Duties and Responsibilities

  • Own marketing communications by developing and executing a strategic marketing plan that will result in increased product visibility and profitable growth
  • Work with our product team to develop in-depth knowledge about the product and its benefits in the classroom
  • Create compelling, clear, and concise messaging to explain the product’s value propositions
  • Brainstorm, execute, and optimize targeted, creative, content marketing campaigns across multiple channels including but not limited to social media, email, SEO, landing page generation, live events, etc.
  • Develop, execute, and manage the lead generation and conversion funnel
  • Identify opportunities to participate in conferences and other events, and help develop and execute strategies to maximize the effectiveness of our participation
  • Work with our Pedagogy and Outreach leads to generate and bolster attendance for webinars, teacher workshops, and other promotional events
  • Help coordinate conference and event logistics
  • Establish and monitor KPIs to measure effectiveness
  • Utilize and understand data to continuously improve efficiency of marketing tactics
  • Research and manage partnerships that will drive user growth and brand recognition
  • Maintain our presence on external sites and ensure any info is accurate and up to date


  • Bachelor's degree in marketing or related field preferred
  • 2+ years experience in performance marketing (paid search, paid social, SEO, email) with track record of success
  • Know how to work in a startup environment and how to get your hands dirty
  • Data oriented
  • Can build and tell a story
  • Creative thinker
  • Tech and social media savvy
  • Passion for education and love of science
  • Working knowledge of HTML, CSS, and wordpress
  • Knowledge of marketing tools (mailchimp, hootsuite, etc)
  • Self-motivated, self guided, team player
  • Strong written and verbal communication skills
  • Strong attention to detail/proofreading skills

Please send cover letter, resume, and any relevant links to: with the subject heading “Product Marketing Lead”

Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, veteran status, nationality or sex.

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Experience Level

Mid Level

PlayMada Games

PlayMada Games is a small but passionate start up team of educators, designers, developers, and scientists creating science learning games for high school students. Our focus is on building a deep understanding of scientific concepts by examining the "why's" through play.

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