Product Marketing Communications Manager

Museum of Science - Boston, Massachusetts or Remote - Full time

Product Marketing Communications Manager

Museum of Science, Boston

www.mos.org

Innovation and creativity come from the unique perspectives of a diverse staff. We value your perspective.

SUMMARY STATEMENT:

The Communications Manager is an analytical thinker and expert writer with a creative, audience-first mindset. This role will conceptualize, communicate and create compelling, dynamic, and shareable content and messaging for omnichannel brand marketing campaigns for the MOS in School department of the Museum, serving the Preschool through Grade 12 educator and consumer market. With a thorough understanding of the preK-12 education market landscape and the Museum of Science programs, content guidelines and MOS in School team vision, this person will develop and amplify our brand story across all channels. This role will leverage digital strategy and communication best-practices to create audience-centric marketing content that drives awareness, web traffic, and engagement to positively influence sales and reach. Key deliveries include a portfolio of customer success stories, newsletters, a collection of testimonials, customer success articles, social media content, talking points for sales PPTs and a content strategy for the web site, store and collateral...with a primary focus on Preschool to Grade 8 educational materials, marketing conference and booth creative, email marketing, web design, video production, promotional and advertising materials. Reporting to the Senior Director, Product & Marketing and working closely with the Product Development, Technology, Sales, Professional Development, Research, Museum Marketing, Museum Advancement and Museum Marketing Communications teams, the Communications Manager works collaboratively across multiple functional areas, translates objectives into impactful stories that showcase MOS in School offerings to achieve maximum impact in the marketplace. The role brings a fresh perspective to the team and helps to elevate the Museum's digital and offline, print footprint, both creatively and technically.

RESPONSIBILITIES:

  • Creates content and communications strategy for the MOS in School team...including preK-12 product talking points for engineering and computer science programs, a differentiated story for $7.5M product line and multi-million dollar digital platform, and messaging for the MOS in School ecommerce and web sites.
  • Decision-making in the areas of content strategy and length, clarity, ease-of-use, collateral choices and presentation messaging including a competitive advantage. Ensures ease of selling and marketing story for the MOS in School products.
  • Accountable for the content integrity and overall clarity of MOS in School product materials and timely delivery of all content concepts, presentations, blog posts, articles, success stories and deliverables which contributes to the overall timely development, go-to-market release and marketing of grades PreK through grade 8 print curricula programs totaling 66 units (350+ pages each) with the potential for 2-10 more units in development over 1-3 years and digital release of 50 units of content Q4 and an additional 16 units of content in fiscal year 2021. The online platform serves hundreds of videos, thousands of art assets and 20,500 screens of online content for teachers.
  • Generates weekly social media posts (min 260/yr), monthly newsletters and regular blog posts (min 24/yr) on relevant and timely topics that tie into a regular content calendar and potential for sales.
  • Interacts with 6-10 sales and professional development managers, 2-3 vendors (MCH and HubSpot) and other partners regularly to clarify messaging, collect success stories and to drive pilots and event registration.
  • Defines and implements integrated marketing strategies for a variety of campaigns, including 10+ social media and event campaigns, 2 to 3 lead generation campaigns a year, 1 to 2 new product launches a year, and 5 to 10 state specific campaigns per year.
  • Serves as influential collaborator for 6-10 sales and professional development managers, working to support development and execution of impact stories and region specific strategies to drive awareness, engagement, and lead conversion
  • Conceptualizes and uses abstract-thinking to translate research data into dozens of infographic assets by working on the messaging and data points with the Visual Designer (who translates the data to visual graphics).
  • Identifies quality use of testimonials, quotes and other leads from customers or sales to generate new articles and material for collateral.
  • Messages MOS in School benefits and events on social media platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn).

WORK SCHEDULE:

This position is full-time, 40 hours/week, Monday-Friday.

REPORTS TO:

Sr. Director, Product & Marketing

MINIMUM QUALIFICATIONS:

  • Bachelors of Science or Arts degree.
  • Three or more years of marketing communications and product marketing experience.
  • Demonstrated writing experience...persuasive, creative and for the purpose of marketing communications.
  • Familiarity and understanding of the K-12 curriculum marketplace.
  • Basic skills using Microsoft Office Suite (Word, Excel, and PowerPoint).
  • Ability to work on multiple projects under specific deadlines/timelines, with flexibility to react to real-time opportunities.
  • Ability to learn quickly and adapt to a fast-paced team environment.
  • Ability to cultivate relationships with professional partnerships and sales managers to optimize relationship and identify new marketing and promotional opportunities.
  • Demonstrated verbal, written, and presentation skills.

STARTING SALARY:

Exempt (Salaried). $80,000-$85,000/year

BENEFITS:

Benefits for full-time, exempt (salaried) staff include: free parking, T accessibility, 23 vacation days, 12 holidays, 10 sick days, medical, dental, and vision insurance, short- and long-term disability, life insurance, retirement and savings plan, health care/dependent care flex spending plan, a Museum Membership, employee discounts, employee referral program, tuition assistance, professional development, direct deposit, free admission, free Duck Tours, discounted movie passes, and much more!

The Museum of Science is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.

No phone inquiries, please. Qualified applicants will be contacted within two to four weeks of initial application.

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Role

Marketing

Experience Level

Mid Level

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