Product Marketing Associate (Remote)

DreamBox Learning - Multiple Locations or Remote - Full time

About the Role:

The Product Marketing team at DreamBox Learning is the driving force behind getting products and services to market and keeping them there. The Product Marketing Associate will report to the Vice President of Product Marketing and will become a face and voice of our Reading solutions, both internally and externally. Core to this role is a deep understanding of our literacy and reading offerings, who they help and how they are used in K-12 school districts across the country. This role will apply deep product, customer, and market knowledge to develop and inform positioning, messaging and cross-functional initiatives across sales, marketing, customer success and support. This is an exciting opportunity for an innovative and dynamic product marketing to work with great people, support our aggressive business growth, and be part of our mission to have a meaningful impact on the lives of learning guardians, students, and administrators.

What You’ll Be Doing:

  • Developing an in-depth understanding of our reading solutions, the target market, personas needs and pains, and associated buyer journey.
  • Collaborating across product subject-matter-experts and go-to-market stakeholders to deliver market-ready solutions designed to inform and drive company goals.
  • Defining solution positioning and messaging, including identification of client and prospect needs, and competitive differentiators.
  • Working with market facing teams to communicate our value proposition to appropriate personas for customers and prospects.
  • Managing and developing the creation of effective sales tools and assets, including sales training.
  • Being a reliable, thoughtful, effective voice for strategies and tactics to support the sales of reading solutions.

About You:

  • Bachelor’s degree in education, business, marketing or a related field
  • 1+ years of applicable B2B product, services or solutions marketing experience
  • Strong organizational, written and oral communication skills; ability to manage multiple projects simultaneously
  • Ability to translate customer needs into product capabilities to inform effective messaging and positioning
  • Excellent communication and presentation skills with ability to effectively influence and communicate cross-functionally with leaders across product, sales, marketing and customer success teams
  • Creative problem solver that identifies new and innovative ways to grow the business
  • Practical experience in K-12 education or learning technology industry a plus, but not required
  • Must be legally authorized to work in the United States

#BI-Remote #LI-Remote

About Us: Right now, even though STEM skills are increasingly important, over 60% of students in Kindergarten through 8th grade are not proficient in math or literacy at their own grade-level. The pandemic has increased the opportunity gap for our most vulnerable students. As a society, we need to bring together our best, most creative minds to tackle this critical problem and ensure all kids are successful in math and school and have the tools they need to reach their potential. This includes developing the most innovative learning technology using advanced data science in a way that inspires students and empowers teachers. Come help us make a difference at DreamBox Learning.

We’re passionate about our mission to radically transform the way the world learns. Today, our Intelligent Adaptive Learning platform – with its rigorous curriculum and game-based environment – is helping 5 million kids and over 150,000 educators improve math achievement and build a love of math at the same time. In the wake of COVID-19, and the broad range of learning experiences: in-person, all virtual and hybrid models, we are uniquely positioned to bring our best-in-class adaptive learning platform to more students and provide Educators and Parents with insights into their student’s learning.

We offer a flexible, hybrid work solution once it is safe to go back into the office. We are all 100% remote at this time.

At DreamBox, we believe diversity is an essential strength. That’s why we’re committed to providing an inclusive culture, an equitable work environment, and creating the most effective educational products that celebrate the diversity in students, families, communities, and the world. We know that talent exists everywhere, but opportunity does not. Therefore, we are a proud equal opportunity and affirmative action employer, but we don’t make these commitments simply because they’re required by law. We hold ourselves to a higher standard and make these commitments so that everyone at DreamBox can bring their full selves to our important mission. Our identities matter, and in order to create a more just, equitable world, we know it begins with DreamBox being an inclusive workplace that serves as a model for that change.

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Locations

Bellevue, Washington
Raleigh, North Carolina
Winooski, Vermont
Remote

Role

Marketing

Experience Level

Entry Level

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