PR + Media Outreach Consultant

Project Wayfinder - Berkeley, California or Remote - Part time

THE ORGANIZATION

Imagine if adolescent education was designed for all students to develop lives of meaning and purpose? In 2015 Project Wayfinder was founded at the Stanford d.school to answer this call. With our fifth academic year upon us, our toolkits + trainings have journeyed to over 20,000 students, 1000 teachers, 200 schools across 25 states and 20 countries.

With our $1.5M seed funding secured, we are now pushing our expansion across the country + globe. Our goal is to continue to double our impact and revenue each year for the coming years. Our vision is to become the preeminent SEL curriculum company in the world - leading the global movement of purpose learning, meaning making and belonging-based education world wide.

WHAT WE VALUE

You will be joining a staff of incredibly motivated and dedicated staff members that are committed to living the values of our organization. We have a very close culture where team members get to know one another and build lifelong relationships. We also feel and act like a purpose-driven organization. To the best of our abilities each person’s role aligns with their own sense of purpose which feeds into the organization’s larger sense of purpose.

Read this article by our Founder about our workplace culture in Conscious Company.

We also value access, equity, diversity, and belonging. This is represented primarily in three ways: our product, our staff, and our schools.

Product: We have intentionally developed our curriculum to be able to cross national, racial, and socio-economic boundaries. During the process of curriculum development, we have had over 30 educators work on and develop the curriculum from a variety of backgrounds.

Team: Our team is composed of people from a diverse range of backgrounds and life experience. We intentionally recruit, hire, and work with people from diverse identities + experiences.

School Partners: We intentionally target a wide array of educational partners from traditional to non-traditional that work with a range of students from different socioeconomic groups: we have taught our curriculum in low income schools in the Bronx, independent schools in Silicon Valley, and after-school programs in San Antonio.

Learn more: Project Wayfinder Team + School Partners

THE ROLE

We're looking for a Public Relations and Media Outreach Contractor who is ready to jump in to provide contracted media pitching support in partnership with our editorial team.

We strongly encourage people from traditionally underrepresented populations- such as women, People of Color, People with Disabilities, and LGBTQ+ people, etc - to apply!

Roles and Responsibilities:

  • Develop relationships with national and regional press contacts
  • Ensure monthly media placement
  • Pitch education-related media outlets and reputable news sources for story placement
  • Monitor media and industry trends to proactively identify media opportunities
  • Spend time strategizing pitches and becoming familiar with editors
  • Pitch contributed articles by Project Wayfinder thought leaders
  • Pitch story ideas for earned media coverage

QUALIFICATIONS + SKILLS

Below we have listed out some things we are looking for; you do not necessarily need to check all these boxes to be eligible for this position. Here are some components we think that includes:

Essential

  • Minimum of 2 years in public relations and media outreach: ideally in media pitching.

You should have a proven ability to garner media coverage and byline article placement. This is the most critical part of this job.

  • Background in K-12 Education: Familiarity with education-related news outlets.
  • Self-Motivated: This is a highly self-motivated role + you need to be a self-starter.
  • Good Relationship Builder: You will be building and maintaining relationships with media contacts.

COMPENSATION

As a contractor, you will connect remotely with the editorial team to identify key deliverables and track progress. This role has the ultimate flexibility hourly or by retainer and has the potential to grow based on your expertise in communications and media outreach.

NEXT STEPS

If you are interested, please apply online: https://apply.workable.com/project-wayfinder/j/3C202D85C4/

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Mid Level

Project Wayfinder

Imagine if adolescent education was designed for all students to develop lives of meaning and purpose? With our fifth academic year upon us, our toolkits + trainings have journeyed to over 20,000 students, 1000 teachers, 200 schools across 25 states and 20 countries.
Share this job
Get our email newsletterSign me up
Keep up to date with our email newsletterSign me up