Marketing Specialist

Insight ADVANCE - Remote - Full time

Insight ADVANCE - Remote - Full time

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Position

Reporting to the President, the Marketing Specialist is responsible for executing various marketing activities to increase brand awareness, position Insight ADVANCE and its executives as thought leaders in the space, elevate the ADVANCE Suite in the market and drive best-in-class inbound marketing success. The Marketing Specialist will work closely with the President, VP of Educational Partnerships and other team members to build support for the company’s approach and product demand with district and school administrators, coaches and teachers.

Core Values

To be a successful member of Insight ADVANCE, one must:

  • Have a strong commitment to improving learning and achievement for all students, to moving education beyond the status quo
  • Demonstrate a commitment to company success:
    • Be a team player
    • Be a “brand ambassador”
    • Have a client service orientation to the work
    • Exhibit a professional attitude towards work and interactions both internally and externally
  • Demonstrate a commitment to individual success
    • Be highly self-motivated and exhibit exceptional individual effort
    • Take ownership of work products
    • Proactively take on responsibilities and leadership opportunities
    • Possess an ability work independently
    • Be a resourceful self-starter and be able to manage self to high-quality deliverables
  • Embrace challenges of a dynamic and unpredictable environment
    • Thrive in unpredictability
    • Demonstrate both a willingness and ability to be flexible
    • Be comfortable with ambiguity
    • Be solutions-oriented, able to identify and execute next steps to move forward
  • Thrive in a fun and supportive environment
    • Able to build productive relationships
    • Able to engage in and initiate intentional collaboration

In addition to the above, to be successful in this role, one must:

  • Possess a well-rounded interpersonal skills set, capacity to build strong relationships internally and externally
  • Develop internal and external relationships that are solutions- and goal-oriented
  • Demonstrate exemplary written/oral communication skills both internally and externally
  • Focus on marketing and sales automation and the efficiencies it can bring the entire team
  • Be data-driven about sales, marketing and social media

Duties and Responsibilities:

  • Focus on developing and maintaining a strong content marketing calendar—blogs, emails, tweets, updates, webinars, videos.
  • Support social media accounts—LinkedIn, Twitter, YouTube
  • Use Hubspot for website updates—largely focused on high-conversion landing pages
  • Establish, nurture and grow a Community of followers
  • Lead efforts to maintain market-relevant and consistent blogging
  • Identify and help recruit brand advocates and ambassadors
  • Identify PR opportunities and work with our PR agency
  • Assist with the creation of brand and product videos
  • Execute marketing and sales email campaigns
  • Own marketing data in Hubspot and Salesforce
  • Implement proven SEO strategies
  • Assist with logistics for Industry conferences
  • Organize and help facilitate company webinars
  • Create and maintain marketing materials
  • Maintain and contribute to competitor analysis
  • Create sales decks and other presentation needs
  • Establish marketing performance metrics that help increase and maintain activity, opportunities generated
  • Administrative duties as assigned by company leadership team

Ideal candidate qualifications:

  • Undergraduate degree or higher
  • Ability to manage priorities and work independently
  • Highly organized, detail-oriented, meets deadlines
  • Excellent verbal/written communication skills required
  • Proficiency with Excel, Power Point, Word, Gmail, basic coding skills
  • Understanding of SEM and SEO, and both paid and organic social media strategies
  • Experience with Salesforce.com and Hubspot (or other sales and marketing automation software applications), preferred
  • Experience building successful inbound and outbound digital marketing programs
  • Past startup experience is a plus

Location:

Remote

Compensation:

Insight ADVANCE provides competitive compensation and an attractive benefits package including a performance-based bonus based on individual and firm success, health care coverage, and access to 401(k) accounts.

Target Start Date:

2018, Q1

To Apply

Applications should include a letter of interest and current resume or curriculum vitae and should be submitted to the form on the right (or below on mobile devices).

Insight ADVANCE is committed to providing equal opportunities.

Apply for this job

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Role

Marketing

Experience Level

Mid Level

Insight ADVANCE

Insight ADVANCE has developed a suite of products that connects self-reflection, coaching and peer collaboration, observation, and evaluation in one place to permanently impact how all educators involved in teacher growth are supported. 

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