Marketing Specialist - AVELA - Nobel Prize Winning Edtech + Equity Startup

Avela Education - Multiple Locations or Remote - Full time

We're building a platform to tackle equity in education - join us! We're looking for an entrepreneurial business development and marketing generalist who can help us test product-market hypotheses, hone our message, and reach thousands of decision makers around the world.

Role

As the first member of our Marketing and Business Development team, you’ll help crystalize our product-market fit and design and execute our sales and marketing process. You’ll be responsible for all stages of the customer acquisition lifecycle (see responsibilities, below), but your primary focus will be (1) outbound prospecting and lead generation and (2) inbound marketing and content generation.You'll also be involved in many areas of the business, including product management, operations, sales, marketing, customer service - you name it, you’ll help with it. This role is a good fit for a customer centric entrepreneur and business development guru who loves ambiguity and wants to solve problems in equity and education. 

Seniority

We are hiring colleagues at all levels with at least 2 years of full time, relevant experience. This role is for the folks with 2-10 years of experience. If you have more than ten years of experience or more than six years of highly relevant experience, please consider our Lead role.

Responsibilities

  • 30% Business Development Rep - You'll be our primary outbound business development representative, responsible for developing target lists of prospects and driving cold outreach through email and phone. (You’ll pick up the phone and call potential prospects directly, as well as sending personalized cold emails and sending direct messages on social media.) We don’t want to spam or spray-and-pray, so you’ll need to understand our prospects to precisely target those who we can help the most. (We have a team in Asia who will help you collect contact information, but ultimately you'll be responsible for building out the target lists.)
  • 20% Marketing Programs - You'll manage a number of marketing activities including webinars, newsletter, and event sponsorships.
  • 20% Marketing and Content Creation - You’ll also double as our marketer and will be responsible for generating awareness and leads through both inbound and outbound marketing techniques, including social media, content generation (SEO, blog posts, etc), webinars, virtual events, and more. You’ll partner with our subject matter experts to develop specific marketing collateral that both attracts inbound leads and provides customers and prospects with helpful information.
  • 20% Solution Engineering, Business Development, and Sales Presentations - You’re ultimately responsible for identifying the best solution to the prospect’s problems and setting them up with the right software and services from our team. You’ll design and deliver our sales presentations to prospects,in partnership with the founders, enrollment consultants, and other subject matter experts on the team.
  • 10% Operations, Customer Success, and More - As a growing startup, we need help across the board, from HR to finance to operations. Everyone pitches in to “take out the trash,” and nothing is “outside your job description.” You’ll no doubt help with customer success and support, as well as potentially project management and service delivery.

Qualifications

  • 2-10 years of full time professional experience
  • Startup experience preferred
  • B2B/enterprise or government/education sales/marketing experience preferred
  • Excellent communicator, including written and oral
  • Capable of producing compelling sales slide presentations
  • Legal ability to work in the US, based in the USA.
  • Passion for education, equity, or social impact
  • Entrepreneurial spirit and drive, extraordinary comfort with ambiguity, enjoyment wearing many hats
  • Among the best at what you do with a growth mindset and desire to constantly improve

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Locations

San Francisco, California
Oakland, California
Denver, Colorado
Seattle, Washington
New York, New York
Chicago, Illinois
Austin, Texas
Saint Louis, Missouri
Boston, Massachusetts
Santa Fe, New Mexico
Salt Lake City, Utah
Remote

Role

Marketing

Experience Level

Mid Level

Avela Education

Avela is an education technology startup focused on equity in education admissions and enrollment. We give enrollment, admission, and award officers the tools to make equitable decisions about the allocation of educational opportunities.
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