Marketing Manager

Signal Vine - Alexandria, Virginia - Full time

Company Description

About Signal Vine:

Founded in 2013, Signal Vine was born out of Harvard University research conducted on reducing "summer melt" through advisor-led text nudges. With a proven use case to engage students, our team combined expertise in software and mobile technology to build a product that has grown into higher education's most impactful two-way text messaging platform. Today, hundreds of institutions are using Signal Vine to engage students, staff and employees. From getting students to college and hitting enrollment goals, to retaining students and up-skilling the workforce, our customers are reaching their goals with help from the Signal Vine team.

We believe in the power of conversation to build communities and to strengthen the opportunity for all to succeed. We are passionate about solving social issues through technological innovation and building a business we can all be proud of while doing it. We tie our success to that of others - the more people we help, the more successful we become. Come join us as we build an exciting company that sits at the intersection of mobile technology, education and workforce.

Job Description

Job Description:

We are in search of a hard-working professional with a competitive spirit to join our team as a Marketing Manager. The ideal candidate has an entrepreneurial mindset, is data-driven, and a has passion for improving student outcomes in education. This role requires a “can-do” attitude, an unwavering customer service orientation, and the ability to overcome obstacles to achieve goals. This role will also gain valuable experience including with our selling process, methodologies, and leading edge marketing automation and sales tools.

Job Responsibilities:

•Manage the inbound marketing funnel and conversion rates

•Generate leads, convert to MQLs, and assist sales with further qualification and closing

•Execute integrated, multi-channel marketing campaigns to generate qualified leads

•Optimize marketing automation with lead scoring, persona management, and nurture campaigns

•Have a clear understanding of Signal Vine's platform, features, pricing, and implementation timeline

•Collaborate with colleagues on selling strategies and marketing information

Qualifications

•Required Qualifications:

•3-4 years of Marketing experience

•Bachelor’s degree or equivalent experience required

•Excellent communication skills, both verbal and written

•Willingness to work in a fast-paced sales environment

•Experience with marketing automation

•Track record of successfully executed campaigns

•Excellent time management and organizational skills

•Must be a team player with a positive attitude

Preferred Qualifications:

•Experience working with Marketo and Salesforce

•Successful SaaS sales experience in education technology

•Demonstrated success in a marketing manager role

Additional Information

Signal Vine Benefits:

  • Competitive salary with individual commission structure
  • Medical (employer paid), dental, and vision insurance plans
  • 401(k) plan with company match
  • Liberal paid time-off
  • Generous holiday schedule with additional floating holidays
  • Casual office attire and pet-friendly office
  • Work In a fun, competitive and collaborative culture

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Mid Level

Signal Vine

We believe in the power of conversation to build communities and to strengthen the opportunity for all to succeed. We are passionate about solving social issues through technological innovation and building a business we can all be proud of while doing it.

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