Marketing Manager

Boardworks Education - New York - Full time

Boardworks Education is a leading Edtech company, offering resources for both interactive learning and SEL. This year we are bringing two new products to market and are looking to hire a Marketing Executive to support a successful launch. Based from our NYC office, the successful candidate will be responsible for further developing and implementing the company’s marketing initiatives. We are looking for a creative, driven, tech-savvy individual who is passionate about education. This will be a hands-on role offering many opportunities for skill and experience growth.

PRIMARY DUTIES

Develop and implement marketing initiatives that maximize lead generation through to customer retention.

Develop a deep understanding of our resources and the market. Use this knowledge to create marketing content that ensures customers and prospects see the relevant benefit of our products.

Track and measure the performance of campaigns; be able to demonstrate the effective and efficient use of resources and ensure continuous improvement.

SKILLS and EXPERIENCE

Essential:

Previous experience as an educator or in the education sector

Excellent copywriting skills

An ability to quickly learn new systems and technologies

Proficiency in all Microsoft Office programs including Excel and PowerPoint

Desirable:

InDesign

Website development – including Wix and WordPress

Events planning for conferences and networking events

Negotiation, influencing, and decision-making skills

BEHAVIORS

Positive, enthusiastic, and tireless work ethic

A highly motivated, pragmatic self-starter, who can take a hands-on approach

Ability to work in a team

Passion for improving education outcomes for students nationwide

Exceptional attention to detail and organization skills

A desire for continuous learning

Performance and results orientated

Curious and creative

EDUCATION

A Bachelor’s or Master’s Degree in Marketing, English or Education. 

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Apply for this job

Role

Marketing

Experience Level

Mid Level

Boardworks Education

Boardworks is the leading curriculum content provider in the UK, with over 85% of schools benefiting from the resources. Since opening a NYC office in 2011 we have experienced exponential growth in the US K-12 sector, setting us up to replicate our UK success. 

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