Marketing Manager at Quill.org

Quill.org - Remote - Full time

To apply, please send requested materials (details below) to jobs@quill.org. Materials received via other means will not be considered.

Quill.org’s mission is to help all students become strong writers and critical thinkers.

In 2018, Fast Company recognizedQuill.org as one of the Top 10 Most Innovative Education Companies of 2018 alongside Duolingo, Sesame Workshop, and Coursera. As an open-source organization, we work with a large community of developers and educators to build free online literacy tools to advance our mission of helping low-income K-12 students become strong writers and critical thinkers. Building on a strong pedagogical foundation and innovative use of machine learning and natural language processing, we aim to serve 10 million students in the next five years.

Quill currently offers six free online learning tools that bring the power of cutting-edge AI technology into the classroom: Quill Connect, Quill Lessons, Quill Diagnostic, Quill Proofreader, Quill Grammar, and Quill Reading for Evidence. With our newest tool, Quill Reading for Evidence, Quill has expanded our offerings from writing instruction to a tool that improves both writing and reading comprehension. Quill is currently developing activities for ELA, social studies, and science classrooms, focusing on texts that examine 21st-century issues.

While Quill’s learning tools are free, schools and districts can purchase Quill Premium for additional analytics, live and asynchronous professional learning, and implementation support.

The Marketing Manager Role:

Quill.org is currently seeking a well-rounded marketing generalist to help raise Quill’s brand awareness and drive earned revenue by generating and nurturing leads for Quill Premium.

The marketing manager will consider the entire marketing funnel in this role—finding and addressing issues that prevent and reduce customer churn while identifying opportunities to grow Quill’s premium customer acquisition.

The ideal candidate cares deeply about education and is excited to help drive growth and impact. This role is for someone who is a self-starter, highly efficient and organized, enjoys troubleshooting, and excels in dynamic and fast-paced environments.

This individual contributor role is on Quill’s partnerships team and reports to the VP of Partnerships and Professional Services.

Role and Responsibilities:

The marketing manager’s responsibilities include:

  • Creating, managing, and executing multi-channel marketing campaigns to drive brand awareness and customer acquisition
  • Optimizing marketing automation and lead nurturing processes
  • Building and managing content that attracts and nurtures a qualified audience (including blog posts, whitepapers, social content, case studies, etc.)
  • Creating materials for sales enablement, potential funders, sales prospects, and free users
  • Ongoing monitoring of the “voice of the customer,” including staying abreast of market changes and the competitive landscape
  • Creating monthly reports of activity, advice, and recommendations, and a clear summary of performance against the key performance indicators and metrics
  • Proposing new and improved inbound and outbound marketing campaign ideas

This role may be a good fit for you if:

You have some experience across various marketing functions (growth, product, content, and/or inbound marketing). You’re comfortable creating systems, troubleshooting, figuring things out, and always learning. You want to work for a small, collaborative, dynamic organization, take ownership end-to-end, and do what it takes to contribute to Quill’s mission.

You’re organized, methodical, and lean into understanding the data and people; you are familiar with marketing funnel metrics and can speak to supporting moving the needle regarding lead generation and revenue growth.

You deeply respect and understand students, teachers, and pedagogy.

Successful candidates will have the following skills and experience:

  • 3-5+ years of edtech, education, or SaaS marketing experience
  • Comfortable with change and ambiguity; experience working in a start-up is highly preferred
  • Proficiency in marketing automation and CRM tools
  • Strong project management skills, with experience developing and executing marketing strategies while collaborating with both internal and external stakeholders
  • Previous instructional experience and a love of writing are preferred
  • Excellent communication and interpersonal skills
  • Creative thinker and problem solver
  • Efficient organizational and time management skills
  • Data-driven and research-oriented
  • Understanding of the role of AI in edtech space is a plus

Join Us!

At Quill, we offer a flexible schedule, pretty spectacular benefits, and an amazing team of brilliant, supportive colleagues. We believe in a growth mindset, one of our organizational values, learning from our mistakes and celebrating each other’s success as we work toward our collective impact!

Salary: The salary range for this position is $90,000 - $120,000.

In the interest of equity, Quill does not negotiate outside of this range; all of Quill’s salary ranges are developed through market research and a commitment to fairness and equity internally. Final salary offers will be a combination of a candidate’s skills, experience, and in consideration of current internal salaries.

Benefits: Health, Dental, Vision Insurance (Aetna), 4% 401k Matching, 33 Days Paid Holidays & Paid Days Off (with Unlimited Sick Leave), $1,500 professional development stipend annually.

Location: This is a remote role. Quill.org is based in New York City (EST), but we welcome candidates from all US time zones.

Typical office hours: Quill maintains a 40-hour work week with a flexible daily schedule.

To apply: Please send the following to jobs@quill.org to the attention of Christina Collins-Berry, VP of Partnerships and Professional Services. Your subject line should state: Marketing Manager atQuill.org. Materials must be sent to this address to be considered.

  1. Cover Letter and Resume
  2. Link to portfolio
  3. Answers to the following questions:- Briefly describe the most successful edtech marketing campaign you’ve contributed to. What made it so successful? What role did you play?- Tell us about a marketing mistake you’ve made and what you learned through the experience.

Applications will be reviewed on a rolling basis, with interviews beginning in April.

Note: Due to the anticipated number of applicants, we cannot provide updates on the status of your application. Those selected for interviews will be notified within two weeks of submission of their resumes. Please note it is also against Quill.org policy for employees to communicate with job applicants outside of the formal hiring process via social media.

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Role

Marketing

Experience Level

Mid Level

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