Marketing Lead

Tutored by Teachers - New York or Remote - Full time

Are you a well-rounded marketer who cares passionately about the future of education? Do you have a bias to action and thrive wearing multiple hats? Then this role is for you!

As the first member of our marketing team, you'll lead all of our marketing efforts, overseeing teacher acquisition, sales marketing, community design and brand identity/awareness.

In your 30 days, you will:

  • Get to know our team of amazing teacher-tutors and develop communities on social media
  • Begin to tell and amplify the story of our brand to build awareness among teachers nationally
  • Assist in the development of high impact sales marketing collateral to win the trust of school leaders

In your 90 days, you will:

  • Facilitate the cohesion and growth of a diverse and vibrant teacher-tutor community by architecting community infrastructure and executing community plans (including social media management)
  • Drive the growth of a diverse and high quality teacher community through paid acquisition, content marketing, and word of mouth
  • Build a resource hub powered by a pipeline of high quality content for school leaders and teachers

In your first year, you will:

  • Continue to build and optimize TbT's brand identity reflecting its mission of closing the opportunity gap and creating a culture of empowerment for educators
  • Continue to experiment with new and creative ways to grow our teacher community
  • Build support infrastructure for our Partnerships team to amplify their reach and our message with school leaders

You're an ideal candidate if:

  • you have past experience at a small company (education or otherwise) in marketing
  • you are driven to measure success in your marketing efforts
  • you have comfort in both B2B and consumer marketing settings
  • you have excellent communication skills, both written and verbal
  • you have a high EQ, hustle and can-do attitude.
  • you love improving efficiency, productivity, and performance
  • you have a great creative eye for overseeing the development of creative

Bonus points for:

  • Being an educator in a previous role or working for an education company
  • Ability to thrive in an ambiguous environment with a high degree of autonomy
  • Experience on a founding team or a small start up
  • High-attention to detail while also being speedy and incredible at time management
  • Ability to make your own creative!

All your information will be kept confidential according to EEO guidelines.

Frequently cited statistics show that women and underrepresented racial minorities will only apply to roles if they feel they meet 100% of the qualifications. At TbT, we encourage you to break through that statistic. Roles evolve over time, especially with innovation, and you may be just the person we need into the future. We hope you're open to learning new skills in order to grow with us. Make our team, your team!

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Mid Level

Tutored by Teachers

At Tutored by Teachers, our mission is to close the opportunity gap and advance equity in education by supporting high needs students in underserved communities. In the process, we empower our nation’s teachers to express their full potential by tutoring students.
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