Marketing Lead

Shearwater - Boston, MA - Full time

Shearwater - Boston, MA - Full time

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Shearwater is a young, mission-driven company. We are passionate about education and emphasize employee experience. Every team member is a leader, thriving in the occasional uncertainty found in an entrepreneurial environment.

Shearwater has grown to >$1mm ARR without investing in marketing. We think it's about time we do. The marketing lead will serve as one of Shearwater's foundational marketing hires and storyteller-in-chief, helping to communicate our early successes, including innovative partnerships with Northeastern University, Lehigh University, and Indiana University.

What You’ll Be Doing:

- Executing and improving on a B2B marketing strategy targeting Provosts, Deans, and VPs at American universities

- Analyzing metrics like sales cycle conversion rates and average deal size to inform marketing goals

- Helping the sales team increase conversion rates by providing high-quality materials and consistent messaging for each stage of the sales funnel

- Interviewing partners to understand product market fit and messaging

- Defining and establishing the Shearwater “brand” as a thought leader in student success

- Writing and designing thought leadership content like white papers, blog posts, newsletters, and landing pages

- Managing and/or supporting the Shearwater marketing team, which may include a group of freelance writers

- Copyediting collateral produced by other team members

- Pitching stories to news outlets and cultivating strategic media relationships

About You:

- 3-7+ years in a marketing or writing-focused role

- Extremely clear and concise writer

- Data-driven and curious problem-solver

- Experience initiating and managing complex projects from start to finish

- Experience owning and shaping high-level goals

- Experience coaching or managing entry-level team members

- Excellent interpersonal communication skills, detail-oriented, and organized

- Highly self-motivated, flexible, and interested in a dynamic work environment

- Willingness to relocate to Boston, MA

Bonus points if you have experience or demonstrated interest in...

- Working in or with higher education

- B2B-specific marketing experience

- Startups

- Copyediting and writing coaching

What We Offer:

- Health and dental benefits

- Flexible vacation and remote work policy

- Quarterly 360 feedback sessions

To apply, please send the following to rose@shearwaterintl.com.

- Well-written cover letter explaining why you are interested in the role

- 1-2 writing samples showcasing clear, persuasive writing

Submissions without a cover letter and writing sample will not be considered.

Annual compensation includes a combination of base salary, bonus, and equity.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Role

Marketing

Experience Level

Mid Level

Shearwater

ABOUT US: Shearwater was founded with the mission of helping students acclimate and succeed in school. We work with 50+ institutions to develop tech-enabled mentorship programs that increase enrollment, improve student transitions and persistence, and engage alumni.

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