Marketing Lead Generation Specialist

BetterLesson - Cambridge, MA - Full time

BetterLesson is looking for a marketing professional to drive high performing demand generation programs and marketing funnel optimization tactics that consistently produce high quality leads for sales. In this role you will be responsible for a number of different inbound marketing tactics that creates demand for sales, including but not limited to email marketing, nurture program creation, search engine optimization, landing page conversion, social media, and more. You should be comfortable writing engaging copy on our marketing site, landing pages, and in emails with compelling calls to action. You should also be familiar with digging into analytics to optimize campaign performance.

You will focus on (6) main functional areas:

  1. Lead Generation
  2. Email Marketing
  3. Lead Nurturing
  4. Funnel Optimization
  5. Social Media
  6. Reporting & Analytics

You are:

  • A highly motivated self-starter with proven marketing and lead generation knowledge
  • Experienced with HubSpot, GoToWebinar, Google Analytics, Salesforce, WordPress, and other marketing tools
  • Knowledgeable of landing page conversion tactics and strategies
  • Experienced in configuring and managing funnel statistics via CRM and Marketing Automation software (HubSpot or other marketing automation software)
  • Able to comprehend and interpret complex theories and jargons into practical marketing language
  • Deeply committed to ensuring that a greater number of educators receive the professional learning support they need to create student-centered classrooms
  • Capable of developing and managing social media campaigns in a business setting

You will:

  • Plan, develop and implement marketing programs to meet BetterLesson’s lead generation objectives
  • Work with Sales team to drive lead automation and process
  • Create and manage lead acquisition campaigns, monitor performance, and adjust accordingly
  • Ensure lead nurturing programs are built for all inbound and outbound marketing initiatives
  • Utilize search engine marketing tactics to generate site traffic and convert site traffic through call to actions, landing pages, and lead generation content
  • Build, manage, and grow social media profiles and presence
  • Manage the BetterLesson blog to generate more blog content, grow blog subscribers, converting visitors into leads, and expanding our blog's overall reach
  • Plan, manage, coordinate and execute all webinars
  • Monitor and analyze lead behavior to understand how our inbound marketing activity brings in new customers, make adjustments to their buyer’s journey, and continually refine the process to optimize conversion
  • Track and report on campaign performance data

You have:

  • BA/BS degree in Marketing, Communications or related fields
  • Minimum of 3 years of growth marketing experience
  • Demonstrable success in a B2B marketing environment, integrating with sales and driving qualified leads
  • Experience with Google Analytics, Salesforce, HubSpot, and other marketing tools
  • Experience with digital media advertising platforms such as Google Ads, Facebook, LinkedIn and Twitter
  • Knowledge of landing page conversion tactics and strategies
  • Strong email marketing experience
  • Strong project management skills and ability to juggle multiple initiatives simultaneously to meet deadlines
  • Excellent written and verbal communication skills
  • Lead generation experience in a B2B EdTech company preferred; a familiarity with the priorities of K-12 district leaders.
  • Experience in configuring and managing funnel statistics via CRM and Marketing Automation software (HubSpot or other marketing automation software)
  • Must be a highly motivated self-starter with proven marketing and lead generation knowledge

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    Role

    Marketing

    Experience Level

    Mid Level

    BetterLesson

    BetterLesson empowers K-12 teachers to build a modern classroom: learner-centered, culturally responsive, and personalized. BetterLesson supports teachers for the entire school year with regular, 1:1, virtual coaching. 

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