Marketing Lead - AVELA - Universal Application for All Education, PK-20

Avela - Multiple Locations or Remote - Full time


As the first full time member of our Growth team, you’ll help crystalize our product-market fit and design and execute our sales and marketing process. You’ll be responsible for all stages of the customer acquisition lifecycle (see responsibilities, below), but your primary focus will be (1) outbound prospecting and lead generation (2) inbound marketing and content generation, (3) product marketing and messaging, and (4) field marketing and event sponsorships. You will be our 6th full time teammates and will be involved in many areas of the business, including product management, operations, sales, marketing, customer service - you name it, you’ll help with it. This role is a good fit for a customer centric entrepreneur and business development guru who loves ambiguity and wants to solve problems in equity and education. 


We are building our sales and marketing team now, and need both senior and junior players. This role is specifically for the senior most member of the team who will lead the function. If you have fewer than six years of experience, please consider the other roles on the team.


  • 30% Sales and Business Development - You'll be our lead sales rep and account executive for the next few months (until we build out the AE team). Part of your role will be to experiment to develop a repeatable sales process, and then help hire our account executives. Until then, you'll be responsible for working with Greg and Sonali to close business and grow our client base.
  • 30% Lead Generation - You’ll be our primary marketer and will be responsible for generating awareness and leads through both inbound and outbound marketing techniques, including social media, content generation (SEO, blog posts, etc), webinars, virtual events, conferences and events, and more. You’ll partner with our subject matter experts to develop specific marketing collateral that both attracts inbound leads and provides customers and prospects with helpful information.
  • 20% Product Marketing and Solution Engineering - You’re ultimately responsible for identifying the best solution to the prospect’s problems and setting them up with the right software and services from our team. You’ll design and deliver our sales presentations to prospects,in partnership with the founders, enrollment consultants, and other subject matter experts on the team.
  • 10% Outbound Sales / BDR / SDR - You'll be our primary outbound business development representative, responsible for developing target lists of prospects and driving cold outreach through email and phone. (You’ll pick up the phone and call potential prospects directly, as well as sending personalized cold emails and sending direct messages on social media.) We don’t want to spam or spray-and-pray, so you’ll need to understand our prospects to precisely target those who we can help the most. (We have a team in Asia who will help you collect contact information, but ultimately you'll be responsible for building out the target lists.)
  • 10% Operations, Customer Success, and More - As a growing startup, we need help across the board, from HR to finance to operations. Everyone pitches in to “take out the trash,” and nothing is “outside your job description.” You’ll no doubt help with customer success and support, as well as potentially project management and service delivery. 


  • 8-25 years of full time professional experience
  • K12 sales/marketing experience strongly preferred (alternatively, B2B, govtech, or education experience required)
  • Startup experience strongly preferred
  • Excellent communicator, including written and oral
  • Capable of producing compelling sales presentations, collateral, and materials
  • Passion for education, equity, or social impact
  • Entrepreneurial spirit and drive, extraordinary comfort with ambiguity, enjoyment wearing many hats
  • Among the best at what you do with a growth mindset and desire to constantly improve

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Experience Level

Senior Level


Avela is an education technology startup focused on equity in education admissions and enrollment. We give enrollment, admission, and award officers the tools to make equitable decisions about the allocation of educational opportunities.
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