Marketing Director, Education for Swing Education in San Mateo, California

Marketing Director, Education

Swing Education - San Mateo, California - Full time

Swing Education is looking for a motivated, analytical, and creative Director of Marketing to join our growing team. Swing is an online platform that matches schools with substitute teachers. In this role, you will develop a cohesive marketing plan to drive the growth of our substitute teacher community through recruiting new teachers to join Swing. This position will report to the VP of Marketing. 

Core Responsibilities:

  • Define an effective, customer-centric marketing strategy for substitute teachers and manage acquisition funnel across a range of marketing channels
  • Own and drive substitute teacher acquisition targets and marketing budgets by region, manage marketing tracking and analyze relevant data to identify and prioritize marketing activities
  • Work closely with talent and product teams to improve onboarding process to build a customer-centric experience and increase conversion rates.
  • Collaborate with talent and regional teams to drive substitute teacher activation and retention on the platform through promotion management, lifecycle marketing and creative communication strategies
  • Build and manage online, offline, and partnership opportunities to grow and engage our substitute teacher community
  • Develop deep knowledge of our target substitute teacher personas and develop customized marketing materials and campaigns to build awareness and acquisition with each group.


  • Bachelor's degree in Marketing or related field
  • 5-7 years of experience on teams in digital, performance and product marketing, with an emphasis on customer acquisition, lifecycle marketing, ROI reporting and multi-touch attribution methodologies
  • Experience with online candidate recruiting, including experience working with Indeed and other job boards is ideal.
  • Proven track record of execution and driving growth through rapid testing, relentless measurement and constant experimentation. Data-driven decision making is a must.
  • High-energy, self-directed and team oriented, passionate about solving substitute teacher shortage for schools and teachers


  • Medical/dental benefits
  • Generous PTO
  • Paid holidays
  • Stock options
  • 401k match
  • Maternity/Paternity leave benefits
  • A stocked kitchen and unlimited caffeine
  • Mission-driven work
  • Fun, collaborative, balanced culture

Swing Education is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women, and LGBT applicants

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Experience Level

Mid Level

Swing Education

Swing Education tackles the substitute teacher shortage by providing more subs with less overhead.

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