WHO WE ARE:
ISTE & ASCD are two amazing nonprofit, membership-based organizations that have joined forces in the EdTech and Curriculum development space. Together, we bring over 100 years of experience, providing our members with award-winning concepts that bring technology and teaching together. Our employees are passionate, and committed, and have a solution-focused approach to their work. Our members change lives, and we help them.
WHO WE ARE SEEKING:
Were looking for a marketing leader who can use their passion and marketing chops to share our story to entice like-minded educators from around the globe to join us as our Marketing Director, Campaign Strategy.
The Marketing Director, Campaign Strategy leads the project management and email marketing teams to develop and execute audience-based, multichannel campaigns to promote ISTE + ASCDs mission, vision, products, and services. This role manages the team responsible for building awareness and engagement and ultimately driving the marketing pipeline for all products, programs, and events. The Marketing Director works collaboratively with stakeholders and leadership to prioritize and develop campaigns to meet revenue goals and board KPIs through data-driven decisions.
WHAT YOU WILL DO:
ESSENTIAL RESPONSIBILITIES:
- Support the Senior Director of Digital Marketing in the planning and execution of fully-integrated marketing campaigns and initiatives to support the organizations goals and objectives.
- Be responsible for leading and managing a team of marketing and project management professionals by providing daily oversight and guidance in order to set priorities, streamline efficiencies and ensure high-quality deliverables.
- Work one-on-one with staff to assist in goal setting and provide professional coaching as needed.
- Prioritize, schedule, assign, and track marketing projects from inception through completion to ensure effective planning, timeline management, and high-quality deliverables.
- Execute the digital marketing strategy for D2C and B2B customers, which includes marketing and content automation, email marketing, and other forms of digital media in collaboration with the Marketing team.
- Establish and manage systems and processes for tracking and reporting data used to measure the impact of marketing and digital efforts.
- Make recommendations to refine existing or launch new efforts based on data analysis. Types of metrics tracked will include but are not limited to, conversions, website traffic, click-through rates, etc.
WHAT MATTERS TO US:
- Bachelors degree, preferably in marketing, business, advertising, or related communications field
- 7-10 years of experience in marketing-focused positions with a proven track record in project management
- Solid knowledge of campaign reporting and analysis
- Experience (or strong interest) in education a plus
- Knowledge of project management software, Asana, a plus
- Passionate about marketing and actively seeks out ways to improve the function
- Excellent communicator and cross-functional manager
- Adept at developing positioning and messaging that will resonate with audiences
- Effective vendor manager
WHAT WILL MATTER TO YOU:
- Company-paid health care benefits
- Employer contribution to our 403B (5%)
- Up to 8 weeks paid family leave
- Company-paid life and disability insurance
- An amazing amount of PTO based on the experience you bring to the organization
- Paid time off between December 24 - January 1
ADDITIONAL OPTIONAL BENEFITS (paid for by the employee)
- Legal Services
- Pet Insurance
Physical Demands
While performing duties of this job, an employee may be required to perform any or all the following: attend meetings in and out of the office, travel (sometimes extensively), communicate effectively (both orally and in writing), and be able to effectively use computers and other standard office equipment with, or without, a reasonable accommodation. Additionally, this job requires certain mental demands, including the ability to use judgment, withstand moderate amounts of stress, and maintain attention to detail with or without reasonable accommodation.
