(Marketing) Demand Generation Manager

MajorClarity - Richmond, Virginia or Remote - Full time

The Company

MajorClarity is helping schools ensure that every student’s education leads to a successful career outcome. We’re building a modern career and college solution with content that students actually want to use—enabling schools to “backwards-map” education from career outcomes.

See it in action: bit.ly/MajorClarityTrailer

The Position

We are looking for a marketer with skills in both inbound and outbound marketing. You’ll join a fun, innovative team selling one of the fastest-growing college and career readiness platforms in K-12 education. The role is designed to build brand awareness, launch into new markets, and promote products and services.

The Responsibilities

  • Publish a regular editorial calendar including social media, PPC and email to create buzz
  • Establish thought leadership through content marketing, such as blog post, podcast, webinars and event marketing
  • Build and optimize email marketing and marketing automation programs to nurture, convert, and grow partnerships with K-12 school districts
  • Coordinate tradeshow/conference strategy including conference proposals, booth activities, and networking events
  • Design one-pagers, decks, and landing pages to launch new product offerings
  • Partner with our Sales Enablement Coordinator to run state-specific campaigns that open and expand key territories for our sales team
  • Conduct A/B tests and ROI analysis on campaigns to optimize marketing spend, especially in emerging markets

The Expectations

We recognize that underrepresented groups such as women and BIPOC people are historically less likely to apply if they don’t meet 100% of the listed qualifications. We encourage you to apply if you meet a majority of the qualifications and this role is aligned with your career goals.

  • 3 years professional experience, with a minimum of 1 year in B2B demand generation
  • Sharp writing and design skills

… but make sure to mention if you:

  • have K-12 education experience
  • have experience working in a fast-paced startup environment or SaaS business
  • have experience with CRM systems, like Pipedrive/Salesforce or Hubspot/Marketo

This position can be either remote or based out of our Richmond, VA headquarters where we operate on a hybrid schedule.

The Salary & Benefits

MajorClarity offers competitive perks including medical/dental/vision, company outings, 12+ company holidays and unlimited (and encouraged) PTO, and more! We estimate this position will be in the range of $60-$75k depending on experience.

To Apply

You can apply either via Linkedin (www.linkedin.com/jobs/view/2750942832) or email us at info@majorclarity.com with your resume and cover letter.

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Role

Marketing

Experience Level

Mid Level

MajorClarity

MajorClarity is helping schools ensure that every student’s education leads to a successful career outcome. We’re building a modern career and college solution with content that students actually want to use—enabling schools to “backwards-map” education from career outcomes.
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