Marketing Copywriter

Goalbook - Remote - Full time

Who We're Looking For

This role's core purpose is to inform, educate, and persuade Goalbook's target audience through concise and compelling copywriting. Our ideal candidate is a skilled copywriter with knowledge of the K-12 special education system and previous experience in education technology companies, education publications, social enterprises, or marketing agencies. 

This role requires a keen awareness of how word choices affect people and great attention to detail in all aspects, including file organization and naming conventions. 

This is a remote position with some required travel including, but not limited to, onboarding, team events, and professional development opportunities.

Key Responsibilities

- Write concise, engaging, and persuasive copy for print and digital marketing materials, including emails, campaigns, advertisements, web pages, landing pages, product flyers, sales collateral, customer success materials, webinar titles and descriptions, social media posts, and more.

- Collect and analyze data to gain insight into copy performance, formulate hypotheses to explain the results, and make data-driven decisions based on your hypotheses to improve results.

- Establish, manage, and improve the workflow of copy creation processes.

- Support the consistency and accuracy of all written marketing content, including proofreading and editing.

- Write longer-form content on Goalbook’s DEIA work, in collaboration with Goalbook team leaders and the company’s DEIA team.

- Write longer-form expert positioning pieces on various topics, including research, pedagogy, and product design.

Required Skills & Experience

- At least 5 years of experience as a copywriter, content writer, or similar role in an EdTech company, education publication, non-profit organization, or marketing/advertising agency.

- A diverse portfolio of copywriting examples.

- Ability to work independently and collaboratively with excellent time management, project management, and organizational skills.


- 70k-90k compensation range, based on experience and location- Medical, dental, and vision coverage

- Safe Harbor 401k matching

- Flexible time off policy

- Goalbook Family and Medical Leave policy

- Goalbook Universal Basic Income

- A truly motivated, passionate, and fun team. We’re collectively interested in helping you grow in your career.

How to Apply

 Address your cover letter to Patrick McLaughlin and ensure you upload your cover letter and resume before you submit. Your resume should include work samples and/or a link to your professional website work. Applicants without a cover letter and a portfolio/website will not be considered.

For the safety of our team members, Goalbook requires employees to test for COVID-19 to attend in-person team events. Goalbook is committed to building a diverse team that can understand and serve ALL students in the US public school system. 

We are an equal-opportunity employer and strongly encourage applications from all people of diversity, including those with diverse needs, backgrounds, abilities, and other distinct characteristics.

Learn more about working at Goalbook! Check out our teammates’ stories:

Please Beware of Recruiting Scams 

As you explore job opportunities at Goalbook, we urge you to be cautious of recruitment scams in which fraudsters pretend to represent our company by utilizing the name, image, and likeness of Goalbook team members. The only way to apply to our roles is directly through our website. All communications and calendar invitations will come from a team member with a email address. All interviews are conducted through video calls directly with our team members via Google Meet or Zoom.

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Experience Level

Mid Level


We empower educators to transform instruction so that ALL students succeed.
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