Marketing Content and Social Media Specialist

BetterLesson - Cambridge, MA - Full time

BetterLesson - Cambridge, MA - Full time

Apply for this job

About Us:

BetterLesson is an edtech startup committed to transforming professional development for educators at scale. Our PersonalizedPD product combines 1:1 coaching, an innovative fast-cycle learning methodology, and proven instructional strategies to help educators create more learner-centered environments in K12 schools. BetterLesson is helping teachers make meaningful shifts in teacher practice and substantial gains for the students in their classrooms.

Job Overview:

BetterLesson is looking for an experienced marketing professional to drive high performing demand generation programs and marketing funnel optimization tactics that consistently produce high quality leads for sales. In this role, you will be responsible for a number of different inbound marketing tactics that creates demand for sales including but not limited to email marketing, nurture program creation, search engine optimization, landing page conversion, social media, and more. You will be responsible for all stages of the buyer’s journey and expected to create/oversee a data driven marketing, advertising, and traffic strategy. You should be comfortable writing high conversion copy on our marketing site, emails, landing pages as well as digging deeply into analytics.

Responsibilities:

- Develop and lead the execution of effective lead generation programs including emails, social media, search engine optimization, and more

- Write and deploy compelling email campaigns that inspires prospects to engage and convert

- Optimize marketing automation and lead nurturing processes through email content and other digital channels

- Conduct ongoing A/B testing to improve email performance related to subject lines, email copy, and CTAs

- Build and optimize landing pages for conversion to support both inbound and outbound marketing campaigns

- Utilize SEO strategies and implement best practices to enhance the distribution of created content

- Build, manage, and grow social media profiles and presence, including Facebook, Twitter, LinkedIn and any other relevant channels as needed

- Prepares and develops social media content to support and enhance the BetterLesson’s brand and messaging.

- Develop and manage an editorial content calendar, adhering to production schedules and deadlines.

- Monitors, posts to, and analyzes social media channels to build a community of followers and enhance interaction.

- Manage the execution of high-quality content including: blogs, infographics, sales presentations, website copy, research studies, webinars, and sales tools that is consistent with the organization’s brand, style and tone

- Track and report on campaign performance data

Requirements:

- BA/BS degree in Marketing, Communications or related fields.

- 3-5 years of growth marketing experience

- Demonstrable success in a B2B marketing environment

- Experienced with Google Analytics, Salesforce, Act-On, and other marketing tools.

- Proven success in email marketing, social media, lead generation, and content development

- Exceptional written and editing skills required

- Must be highly motivated, self-starter with proven marketing and lead generation knowledge

- Experienced with creating compelling messages for target demographics.

- Understanding of SEO, SEM and social media

- Ability to translate industry specific terminology into practical marketing language.

- Ability to manage and meet multiple deadlines

Application Requirements:

-Resume

-Writing Sample/Portfolio with any of the following:

-Blogs

-White Papers

-Case Studies

-Emails

-Landing Pages

-Ad copy

If this gets you fired up, come help us support teachers in taking charge of their professional learning.

BetterLesson is committed to maximizing the diversity of our organization. We are an equal opportunity employer and seek individuals of all backgrounds to apply to this position. Women and minorities are encouraged to apply.

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Mid Level

BetterLesson

BetterLesson is an edtech startup committed to transforming professional development for educators at scale. 

Apply for this job

Share this job

Find your

Dream job in edtech

EdSurge Connect Beta matches talented educators, technologists, and business leaders with amazing edtech companies.

Get Matched

STAY UP TO DATE ON EDTECH
News, research, and opportunities - sent weekly.
STAY UP TO DATE ON EDTECH
News, research, and opportunities - sent weekly.