Marketing Campaign Manager

BrainPOP - New York, NY - Full time

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BrainPOP, a leading creator of online digital educational content including animated movies, student creation tools, learning games, interactive quizzes, and other related activities seeks a Marketing Campaign Manager to join us at our New York City headquarters.

Responsibilities:

  • Develop, implement, track, and optimize marketing campaigns across all digital channels
  • Work closely with Marketing team, supporting teams (Communications, Design, Production), and vendors to launch campaigns on time and on budget
  • Coordinate creative assets, lists, promotion tracking, and implementation across channels
  • Collaborate with UX and Design teams to create relevant landing pages, ensuring a successful experience
  • Adjust target audience and content based on results
  • Measure and report performance of marketing campaigns, gain insight, and assess against goals

Qualifications:

  • 3-5 years of experience implementing multi-channel marketing campaigns
  • Experience with marketing and sales automation systems
  • Experience in optimizing landing pages and user funnels
  • Strong grasp of current marketing tools and strategies
  • Proven track record in digital marketing
  • Bachelor’s degree in Marketing, Business, or Communications

To apply, send a brief cover letter and your resume to marketingjob@brainpop.com. Be sure to include “Marketing Campaign Manager” in the SUBJECT field. No phone calls or recruiters, please.

Equal Opportunity/Affirmative Action Employer

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Role

Marketing

Experience Level

Mid Level

BrainPOP

BrainPOP (www.brainpop.com) creates cross-curricular digital content that engages students and supports teachers, from animated movies, student creation and reflection tools, learning games, and interactive quizzes to customizable and playful assessments, lesson plans, professional development opportunities, and beyond. The individual account system My BrainPOP lets teachers assign work, provide feedback, and keep track of learning overall. Ideal for classrooms, home, and mobile devices and individual, team, or whole-class learning, our resources include BrainPOP Jr. (K-3), BrainPOP (available in English, Spanish, Mandarin, and French), and, for English language learners, BrainPOP ESL. We’re used in more than 30 percent of U.S. elementary and middle schools and welcome millions of monthly site visitors; our award-winning apps regularly rank among the highest in the major app stores’ education categories.

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