Marketing Automation Specialist

Lexia Learning - Remote - Full time

We are Lexia Learning, a Cambium Learning® Group company.

Lexia Learning, a Cambium Learning® Group company, is the structured literacy expert. For over 35 years, the company has focused solely on literacy, and today, provides a full spectrum of solutions for both students and teachers. With robust offerings for differentiated instruction, personalized learning, assessment, and professional learning, Lexia helps more learners read, write, and speak with confidence.

Voyager Sopris Learning®, a part of Lexia, is an education partner committed to unlocking the full potential of every teacher and every student.

We believe that the best way to meet and exceed standards in education is to address the underlying systems of teaching and learning, and to nurture those systems at their most fundamental levels. Our programs and services are based on research and classroom evidence, ensuring they are easy to implement, teacher friendly and effective. We offer a variety of digital and blended instructional tools, programs, and professional learning, all of which are designed to help every teacher deliver nothing short of the highest-quality instruction to every student.

Marketing Automation Specialist

Location: Remote, USA

Job Responsibilities:

  • Support management of technical aspects of key marketing automation systems such as Eloqua and Salesforce.com utilized for campaigns and programs developed by marketers
  • Monitor current CRM and always-on programs to ensure system integrations are functioning properly
  • Oversee inbound data from third party data sources and governance to support database health
  • Support optimization of database for continuous improvement for account-based marketing and targeted efforts
  • Develop and maintain reporting for marketing dashboards to share marketing metrics and database health
  • Work with stakeholders across the marketing organization to ensure that MarTech stack is executed following proper governance and best practices
  • Oversee MarTech vendor maintenance including contract terms and invoicing as it aligns to budget
  • Provide digital marketing governance support for digital ops team including email, landing pages, segmentation and paid advertising
  • Support development of SOPs for digital marketing

Job Requirements:

  • BA/BS in Marketing, Communications or a related degree or equivalent experience.
  • 3-5 years of direct experience in Eloqua or other Marketing Automation tools (Eloqua preferred)
  • 3-5 years of CRM experience (Salesforce a plus)
  • Working knowledge of inbound lead capture forms and processing leads from third parties
  • Understanding of email marketing strategies and experience with campaign execution, including brand/product awareness, lead generation, and transactional campaigns.
  • Basic web development design and coding skills including understanding of basic HTML, CSS, JavaScript
  • Experience working with Google Drive and creation of presentations and advanced Google Sheets
  • Proficiency in Excel and reporting analysis required (experience in Power BI or Tableu a plus)
  • 2-4 years of experience in digital marketing analytics with hands-on experience using Google Analytics and other reporting tools
  • Proven to be results-oriented with strong attention to detail and the ability to prioritize multiple objectives and projects
  • Comfortable working with project management tools such as Wrike, Workamagig, etc.
  • Track record of developing and managing multiple projects simultaneously
  • Thrives in a fast-paced environment with the ability to pivot and problem-solve
  • Aptitude for problem-solving and strong critical thinking skills
  • Excellent verbal and written communication skills

To learn more about our organization and the exciting work we do, visit www.voyagersopris.com and https://www.lexialearning.com/

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.

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Role

Marketing

Experience Level

Mid Level

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