Marketing Automation Manager (Remote)

About the Role:

Our Marketing Team is seeking an Automation Manager to support marketing systems and processes across our demand generation campaigns to achieve our marketing goals and revenue targets. Working collaboratively with members of Marketing, Sales, and Business Operations you will execute cross-channel marketing programs and reporting to support lead generation, pipeline creation, and revenue generation. The ideal candidate is someone who is detail-oriented, a collaborative team player, and a problem solver who enjoys digging into the data to find inefficiencies and ways to continuously improve. This position will report to the Senior Manager, Marketing Operations, and will be responsible for ensuring processes and programs are being executed with fidelity, lead process SLAs are being met, and our marketing team is delivering in line with company KPIs.

What You'll Be Doing:

• Support our Demand Generation teams to build, execute, analyze, and optimize campaigns that generate a high volume of quality leads and sales pipeline
• Support & maintain Marketo (MAP) including scoring model and lead process, attribution configuration, database clean up, email deliverability and compliance, and Marketo Sales Insight
• Marketo system performance and enhancements – seek to continuously improve our system and process to drive greater efficiency and throughput
• Measure & monitor lead funnel performance, including lead qualification criteria/ scoring and data cleansing programs to improve campaign performance and funnel conversion
• Manage customer and prospect database segmentation and ensure rhythm of communication is appropriate and opt-out rates stay within industry standards
• Take a collaborative approach to problem solving to architect solutions for our business needs
• Connect the dots between operational workstreams and business impact
• Key system support: Marketo, ZeroBounce, Ringlead, Zoom Webinars, MCH data

About You:

• Detail oriented; enjoys working with data, new technologies and using them to solve complex business issues
• Ability to handle fast pace, high pressure, and manage deadlines
• Highly collaborative and positive work style
• You love digging into data - analyzing performance metrics for email marketing, lead scoring and lead management
• Experience using basic HTML and CSS for email and landing page creation and editing
• Strong proficiency using Microsoft Office Suite, including Excel and PowerPoint
• 5 years B2B professional experience, 2+ years marketing automation experience in Marketo and Salesforce (or similar Eloqua); Marketo Certified Expert preferred
• Bachelor's degree in Marketing, Communications, Business, or related field
• Legal right to work in the United States

#BI-Remote #LI-Remote

About Us: Right now, even though STEM skills are increasingly important, over 60% of students in Kindergarten through 8th grade are not proficient in math or literacy at their own grade-level. The pandemic has increased the opportunity gap for our most vulnerable students. As a society, we need to bring together our best, most creative minds to tackle this critical problem and ensure all kids are successful in math and school and have the tools they need to reach their potential. This includes developing the most innovative learning technology using advanced data science in a way that inspires students and empowers teachers. Come help us make a difference at DreamBox Learning.

We’re passionate about our mission to radically transform the way the world learns. Today, our Intelligent Adaptive Learning platform – with its rigorous curriculum and game-based environment – is helping 5 million kids and over 150,000 educators improve math achievement and build a love of math at the same time. In the wake of COVID-19, and the broad range of learning experiences: in-person, all virtual and hybrid models, we are uniquely positioned to bring our best-in-class adaptive learning platform to more students and provide Educators and Parents with insights into their student’s learning.

We offer a flexible, hybrid work solution once it is safe to go back into the office. We are all 100% remote at this time.

At DreamBox, we believe diversity is an essential strength. That’s why we’re committed to providing an inclusive culture, an equitable work environment, and creating the most effective educational products that celebrate the diversity in students, families, communities, and the world. We know that talent exists everywhere, but opportunity does not. Therefore, we are a proud equal opportunity and affirmative action employer, but we don’t make these commitments simply because they’re required by law. We hold ourselves to a higher standard and make these commitments so that everyone at DreamBox can bring their full selves to our important mission. Our identities matter, and in order to create a more just, equitable world, we know it begins with DreamBox being an inclusive workplace that serves as a model for that change.