Marketing Associate

Rocketship Public Schools - Redwood City, California or Remote - Full time

About Rocketship

At Rocketship Public Schools, we believe in the infinite possibility of human potential. We believe that every student deserves the right to dream, to discover, and to develop their unique potential. And it is our responsibility and our privilege to unleash the potential inside every Rocketeer we serve. Our non-profit network of public elementary charter schools propels student achievement, develops exceptional educators, and partners with parents who enable high-quality public schools to thrive in their community. We are a collective of parents, teachers, leaders, and students working together to transform the future for underserved communities across our country. At Rocketship Public Schools, we are unleashing potential.

Position Summary

Do you believe in the power of social media to galvanize a movement? Do you believe a well-told story can inspire lasting change? Rocketship Public Schools is seeking a driven Marketing Associate to help take our brand, social media strategy, and digital presence to the next level. The Marketing Associate is the storyteller of Rocketship Public Schools and will use digital marketing and social media tools to bring the magic that happens inside our classrooms to our diverse audiences with style, impact, and empathy. In this role, you will work closely with the Marketing team to build and execute on an annual social media strategy across paid and organic platforms. You will also build solid relationships across different departments, schools, and families to represent the voices of our communities with authenticity and dignity. You are an excellent writer who can capture the essence, tone, and focus of a story. You are data-driven and know how to harness the right channel(s) to reach the right audience with the right content at the right time. Most importantly you bring a deep and personal passion for social impact and share our commitment to educational equity. It is a core belief at Rocketship that diversity is necessary for strong networks to be built and sustained, and we seek to reflect that diversity on our team as well. We are an equal opportunity employer actively seeking diversity in service to our mission to transform the future for underserved communities across our country through equity in education. 

Key Responsibilities

  • Sourcing, drafting and publishing daily social media content across all channels aligned to an editorial and messaging calendar
  • Monitoring, listening and responding to conversations on social media to facilitate connections and increase brand engagement
  • Analyzing and reporting on social media metrics
  • Executing organic and paid social marketing campaigns to support student recruiting and talent recruiting on Facebook’s Ad Manager platform
  • Creating, organizing, and sharing marketing assets and tools, including photography, videography, documents, and templates
  • Copywriting and editing in brand voice and tone across blog, email, and social media
  • Keeping on top of education reform stories in the media and curating a weekly media digest email to internal audiences
  • Serving as a community manager across Rocketship school Facebook groups and other online communities
  • Visiting our school communities to source stories, create photo and video content, and build relationships
  • Support website maintenance and compliance for our school-specific pages

Required Qualifications

  • Strong passion and commitment to social justice, diversity, equity, and inclusion in education
  • Experience working with communities similar to the communities that Rocketship serves
  • Experience in communications, marketing, PR, design, or journalism
  • Experience managing social media platforms including Facebook, Instagram, Twitter, and LinkedIn
  • Exceptional written, verbal, and interpersonal communication skills – you must be an excellent writer
  • Professional and customer-focused with strong relationship-building skills
  • Strong attention to detail and project management skills
  • College degree in a relevant field
  • Fluent in Spanish – strong writing and translation skills

Desired Qualifications

  • Basic Adobe Creative Suite Editing Skills: Photoshop, InDesign, Premiere Pro
  • Proven photography and videography experience
  • Experience working in/with elementary schools

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk, hear, and communicate with both adults and children. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is frequently required to stand; walk; sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds and occasionally climb ladders. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is moderate to high.


Commensurate with qualifications and experience, plus excellent health and welfare benefits, 403b retirement plan, flexible spending account (FSA), and generous paid time off.

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Experience Level

Mid Level

Rocketship Public Schools

At Rocketship Public Schools, we believe in the infinite possibility of human potential. We are a collective of parents, teachers, leaders, and students working together to transform the future for underserved communities across our country. 

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