Marketing and Event Manager

ParentSquare - Remote - Full time

Who we are

ParentSquare is a Santa Barbara-based growing company that's changing the way schools and parents communicate every day. Sounds simple? We strive to keep it that way! Over 5,000 schools and 4 million parents across the U.S. utilize our platform to stay informed and involved from the way they prefer to be notified - email, text, voice, web, app, social - to the ways they can interact with schools - forms, sign ups, payments, RSVPs, language translations, chat and more. We are constantly innovating to provide simpler, more intuitive tools that can be easily used by all educators and parents transcending the barriers of technology and language.

Who We’re Looking for

We’re seeking a dynamic and detail-oriented Marketing and Event Manager to join our marketing team to support ParentSquare lead generation and awareness through its overall marketing activities and drive coordinated local, regional and national events (including trade shows and their related marketing campaigns). You’re a marketing generalist and someone who loves to research participation in events that will create new opportunities for our sales team as well as someone who thrives on organizing the logistics and planning for upcoming trade shows, conferences and more. As a member of the marketing team, you’ll be able to lend a hand on several other marketing activities as needed. You will work closely with both the marketing and sales teams as a key player in awareness efforts that translate to leads and continued customer loyalty. Most importantly, you’re someone who shares in our passion for improving the lives of students through communication.

This role will include:

  • General support of marketing activities that lead to improved presale awareness, lead generation and customer loyalty.
  • Researching and recommending external trade shows and conferences that reach school district public information officers, chief technology officers and superintendents from the local level on up.
  • Working with national school leadership organizations, such as CoSN, ISTE and NSPRA, on national events and to identify active local and state association chapters of interest, and working with regional education service agencies in target states.
  • Owning all logistics, from tracking deadlines and payment to needed materials, travel arrangements and shipping (or the virtual event equivalents), for every contracted event.
  • Coordinating travel arrangements, when necessary.
  • Providing wrap-around hands-on marketing support required including pre- and post-event marketing.
  • Determining metrics for evaluating success of each trade show or conference.

Our ideal candidate will have the following:

  • 1-2 years of general and/or product marketing experience to include trade show logistics and coordination.
  • Some experience in the edtech or education market with knowledge of what resonates with district-level decision makers.
  • Experience using Hubspot, Slack and GSuite is a strong plus.
  • Hands-on trade show management experience.
  • Strong attention to detail and organizational skills.
  • Good general grounding in marketing practices.
  • Overall, a tech savvy individual.

The perks of working for us are great! You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide health insurance, 401K, stock options and gym memberships. This role can be remotely based or (post-COVID) located in our offices in Goleta; with an open floor plan, plenty of comfy seating, a full kitchen and Gold’s Gym just downstairs.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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Role

Marketing

Experience Level

Mid Level

ParentSquare

ParentSquare is a Santa Barbara-based growing company that's changing the way schools and parents communicate every day. Sounds simple? We strive to keep it that way!
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