Manager, Regional Marketing

Discovery Education - Los Angeles, CA - Full time

Discovery Education - Los Angeles, CA - Full time

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Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, lifestyle, sports and kids programming brands. Reaching more than 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery's portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Discovery reaches audiences across screens through digital-first programming from digital content holding company Group Nine Media, Discovery VR, over-the-top offerings Eurosport Player and Dplay, as well as TV Everywhere products comprising the GO portfolio of TVE apps and Discovery K!ds Play. For more information, please visit

We are seeking candidates for theposition of Manager, Regional Marketing to be located in California.

Our TeamDiscovery is the number-one nonfiction media company, with a reach thatencompasses television as well as digital media, retail products and onlineeducational services. Our goal of helping people to explore their world andsatisfy their curiosity depends on maintaining a creative and entrepreneurialenvironment where individual expression, achievement and recognition gohand-inhand with our business objectives and performance.

Discovery Education is the global leader in standards-based digital content forK-12 classrooms, transforming teaching and learning with award-winning digitaltextbooks, multimedia content, professional development, assessment tools, andthe largest professional learning community of its kind. Discovery Educationpartners with districts, states and like-minded organizations to captivatestudents, empower teachers, and transform classrooms with customized solutionsthat accelerate academic achievement. Discovery Education's services areavailable not only in half of all U.S. schools, but in half of all Englishprimary schools, numerous institutes of higher learning, and in 50 countriesaround the world.

The RoleThe Regional Marketing Team develops and executes a variety of strategiclocalized marketing activities for Discovery Education's K-12 EducationalPartnerships (sales) Team to drive revenue, customer retention, and growth forthe division.

The Regional Marketing Manager (RMM) is responsible for helping to drive theattainment of revenue through the development and implementation of integratedregional marketing plans in direct alignment with assigned Regional EducationalPartnerships Team(s).

The RMM will coordinate, develop, and execute strategic regional marketing,communications, merchandising, and event initiatives in order to drive maximumdemand for and increase penetration of Discovery Education's suite of K-12products, services and solutions. The RMM will continually reinforce the valuethat Discovery Education (DE) delivers to partner school districts and createexperiences that demonstrate DE's thought-leadership within the regionalterritory. Based on regional strategies, the RMM will work to strengthendistrict relationships to embed DE further into their organization. The RMMwill build an annual regional marketing plan that ensures all its initiativesare objectives-driven and metrics/results-oriented, maximizing our ROI.


1. Develop Annual Regional Marketing Plan, working with Regional VPs andDirectors, to identify the priority districts and regional objectives requiredto achieve in the territory to meet revenue and market penetration goals.

2. Develop and lead field strategies to achieve these objectives, including anintegrated mix of marketing outreach (digital, social), local events, stateconferences, promotions, merchandising, thought-leadership experiences,communications and public relations.

3. Identify success factors for each plan to measure against and learn from ona quarterly basis, sharing with Regional VPs/Directors and team.

4. Execute flawless high yield events that tie back to DEproducts/services/solutions and leverage the Discovery "magic"(including brand, functional experts and talent) to create break-through andmemorable events.

5. Deepen and strengthen school district relationships by creatingcommunication plans and calendars related to DE regional initiatives.

6. Act as a conduit for DE/DCI Corporate tentpole events and strategicinitiatives and create tools to maximize local exposure.

7. Develop localized marketing communications, merchandising materials, andpublic relations opportunities that highlight partner success.

8. Create and develop sales enablement resources to support the needs of thefield sales team, such as customized collateral, pitch materials, outreachtemplates and more.

9. Work with Regional Marketing Director and Regional Marketing Team toidentify and implement "best of" scalable marketing activities,process improvements, and more efficient ways to work.

10. Manage regional budget to allocated activities, ensuring maximum return oninvestment and focusing on those activities that are directly building thebusiness.


* Minimum 5+ years' experience and demonstrated success working in marketingconsumer products (education marketing or affiliate/trade marketing preferred).

* Experience working in a sales environment and demonstrated deep understandingof marketing's role in supporting a sales team and building partnerrelationships.

* Ability to build relationships with senior school district administrators andinternal teams.

* Marketers with an emphasis on event planning, logistics and communication.

* Marketers focused on partner relationship-building tactics.

* Customer-centric, comfortable with dealing with customers at a high level.

* Track record of handling multiple projects simultaneously while paying strongattention to detail.

* Strongly prefer experience with educational technology marketing in a companywith known brand.

* The position requires a high degree of flexibility and the ability to reactquickly to changing needs in a fast-paced, entrepreneurial, high-volume anddynamic environment.

* Successful candidate will be a self-starter with strong initiative andproblem-solving skills and an understanding of marketing's role in drivingsales.

* Ability to identify a need, bring solutions to the table, and lead solutionto fruition.

* Must be a team player.

* Must be proactive with a willingness to share new ideas, offer suggestionsand execute to results.

* High energy and enthusiastic leadership skills are a must.

* Experience managing a marketing budget.

* Experience negotiating vendor/partner/marketing agreements.

* Excellent communication skills, both oral and written.

* Expert knowledge of all MS Office professional productivity applications(Word, PowerPoint, Excel, etc.).

* Expertise in Mac based creative applications a plus (Adobe Creative Suite -Photoshop, InDesign).

* Experience with Sales Force a plus.

* Candidate must be willing to travel (~30-40%) with an understanding that thereare seasonal variations and ever-changing needs of the field sales team.

* Must have the legal right to work in the US

Discovery Communications, Inc. is an equal opportunity employer. Discovery iscommitted to being an employer of choice, not just a good place to work, but agreat and inclusive place to work. To that end, we strive to recruit andmaintain a workforce that meaningfully represents the diverse and culturallyrich communities that we serve. Qualified applicants will receive considerationfor employment without regard to their race, color, religion, national origin,sex, sexual orientation, gender identity, protected veteran status or disabledstatus or, genetic information.

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