Manager, Marketing

Rocketship Public Schools - Multiple Locations - Full time

At Rocketship Public Schools, we believe in the infinite possibility of human potential. We believe that every student deserves the right to dream, to discover, and to develop their unique potential. And it is our responsibility and our privilege to unleash the potential inside every Rocketeer we serve. Our non-profit network of public elementary charter schools propels student achievement, develops exceptional educators, and partners with parents who enable high-quality public schools to thrive in their community. We are a collective of parents, teachers, leaders, and students working together to transform the future for underserved communities across our country. At Rocketship Public Schools, we are unleashing potential.

The Marketing Manager is part of Rocketship's National Network Support Team and is responsible for overseeing online and offline marketing campaigns for all of our regions (Bay Area, Milwaukee, Nashville, and DC). You’ll play a meaningful role in the growth of Rocketship’s impact by developing and executing strategic marketing campaigns designed to authentically attract more families to enroll in our schools and compel more change agents to join our team. You will develop marketing strategies, analyze and report on key performance indicators, manage market research projects, and oversee the implementation and usage of our CRM platform. You will engage targeted audiences across multiple channels to achieve goals associated with family recruitment, talent recruitment, and brand-building.

You are a versatile marketing professional who always takes an audience-centered approach to designing strategies and campaigns. You are an analytical and strategic thinker who uses data to guide decisions and continually improve performance. You are always looking to test new ideas to improve marketing efficacy and efficiency. You are an excellent writer and have a keen ability to navigate competing priorities while keeping your work expertly organized. You love partnering and leading projects with colleagues across multiple functions and thrive in environments where you are encouraged to reflect on your work, think outside the box, and try new ideas. While you’re confident in the skills and experience you bring to the table, you’re eager to learn and grow in a fast-paced and dynamic environment. Most importantly, you have a deep passion for social impact and are committed to improving equity in public education.

It is a core belief at Rocketship that diversity is necessary for strong networks to be built and sustained, and we seek to reflect that diversity on our team as well. We are an equal opportunity employer actively seeking diversity on our teams to reflect and represent the diverse communities we serve across our national network.Key 

Responsibilities

  • Overseeing online and offline marketing strategies (aligned with our mission and strategic goals) to reach and engage new audiences, working closely with the Family Recruitment and Talent Recruitment teams.
  • Managing and monitoring lifecycle marketing and marketing automation strategies through our CRM platform.
  • Analyzing and reporting on marketing data to inform campaigns, set goals, and evaluate effectiveness to guide work
  • Project managing market research efforts in new and existing regions leveraging both qualitative and quantitative research methods
  • Monitoring and reporting on website analytics to create a strategy for increased traffic and leads, including targeted content and pathways for key audiences
  • Assisting on marketing and digital marketing campaign research and execution
  • Partnering with functional leaders and creative team partners to craft advertising and engagement campaigns

Required Qualifications

  • Strong passion and commitment to social justice, diversity, equity, and inclusion in education
  • 3+ years experience in communications and marketing.
  • 3+ years experience managing digital advertising platforms including Facebook, Google, Instagram, Twitter, and LinkedIn as well as CRM systems.
  • Exceptional written, verbal, and interpersonal communication skills – you are an excellent writer.
  • Strong attention to detail and project management skills - you can methodically break down a project into logical steps, determine key milestones and deliverables, and drive toward deadlines in an organized and thorough manner.
  • Professional and customer-focused with strong relationship-building skills.
  • Experience working with communities similar to the communities that Rocketship serves.
  • Proficiency with Google Suite products, especially Google Sheets and Google Slides (or Microsoft Excel and Microsoft PowerPoint).

Desired Qualifications

  • Basic Adobe Creative Suite Editing Skills: Photoshop, InDesign, Premiere Pro
  • Experience working in/with elementary schools and/or charter schools
  • Spanish fluency – strong writing and translation skills

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk, hear, and communicate with both adults and children. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is frequently required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds and occasionally climb ladders. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is moderate to high.

Compensation: Commensurate with qualifications and experience, plus excellent health and welfare benefits, 403b retirement plan, flexible spending account (FSA), and generous paid time off.

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Locations

San Jose, California
Redwood City, California
Washington D.C., District of Columbia
Nashville, Tennessee
Milwaukee, Wisconsin
Fort Worth, Texas

Role

Marketing

Experience Level

Mid Level

Rocketship Public Schools

Rocketship Public Schools is a 501(c)3 charter school network serving 10,000+ PK-5th grade students across CA, WI, TN, DC, and TX. We believe that every student deserves the right to dream, to discover, and to develop their unique potential.
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