Lead Email Marketing Manager

IXL Learning - San Mateo, CA - Full time

IXL Learning, a leading edtech company with products used by 8 million students worldwide, is looking for an Lead Email Marketing Manager to elevate and expand our email marketing program.

You will lead the strategy and execution of our B2B (teachers, administrators) and B2C (parents) campaigns, with the goals of driving growth and building strong engagement among our existing customer base. Partner with Marketing and Product team members to develop and implement new tactics--and improve upon existing ones.

The ideal candidate is creative, proactive, a strong communicator, organized, and passionate about IXL’s mission to impact education.

WHAT YOU'LL BE DOING

  • Own and execute the IXL email strategy
  • Identify opportunities for growth and retention. This includes but is not limited to lead generation, engagement, onboarding, upsell, re-engagement, and transactional emails.
  • Continuously improve upon our email marketing processes, including campaign development, email design, segmentation, personalization, and more
  • Monitor analytics and conduct A/B testing to refine our email strategy
  • Ensure success of email execution, QA, deliverability, and maintenance of our database
  • Manage and mentor Email Marketing Manager
  • Work with various teams, including Marketing, Sales, Product, Design, Engineering, to develop and execute campaigns

WHAT WE'RE LOOKING FOR

  • BA/BS degree
  • 8+ years of email marketing experience; must include experience with SaaS or subscription-based services
  • Minimum of 1-2 years of managing, coaching, and motivating teams
  • Proven track record of leading successful email campaigns; experience with both B2B and B2C marketing is a plus
  • Experience using ESPs such as Responsys from top to bottom, including building triggered email programs, managing lists, executing email sends, and more
  • You get things done: You’re a self starter, organized, resourceful, and have the ability to manage projects from start to finish
  • You care about the details: You have an eye for design, a good instinct for what email content will resonate with consumers, and triple-check every email before it’s sent
  • You have excellent interpersonal skills: You’re a team player, have excellent written and verbal communication skills, and have the ability to work cross-functionally

ABOUT IXL

IXL Learning is a leading educational technology company on a big mission: creating innovative learning experiences that help all learners reach their full potential. IXL's comprehensive curriculum and insightful analytics help more than 400,000 teachers deliver personalized instruction, and empower over 8 million students to achieve new learning milestones every day.

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Mid Level

Share this job

Find your

Dream job in edtech

EdSurge Connect Beta matches talented educators, technologists, and business leaders with amazing edtech companies.

Get Matched

Get our email newsletterSign me up
Keep up to date with our email newsletterSign me up