K12 Field Marketing Specialist (West US)

Lexia Learning - Multiple Locations or Remote - Full time

We are looking to add an experienced and driven Field Marketing Specialist that will support the West US regional Sales team. This Specialist will play a key role in supporting lead generation and field marketing operations by drawing upon their experience in developing, managing and executing on customized K-12 education market aligned programs. Ideal candidate will either reside in a western US state, or will be able to commute to the Concord, MA office location.

Essential Job Functions

  • Manage, develop and execute marketing programs (i.e. email campaigns, direct campaigns, events, partner opportunities, etc.) tailored to the local markets of assigned territories that leverage national marketing activities
  • Develop and manage partner relationships in key states
  • Partner with sales and marketing team members to execute regional customer events and conferences
  • Collaborate with Management, the Sales Team and Director of Sales to ensure alignment on local and national marketing programs
  • Develop and implement monthly activity reports oversee budget and evaluate ROI in West region
  • Occasionally travel to support marketing initiatives
  • Develop content and strategy for campaign landing pages
  • Identify, develop, and execute regional conference strategies for assigned region and offer creative approaches to increase business opportunities

Essential Skills & Experience

  • Bachelor’s Degree
  • 3 to 5 years experience in a Marketing Manager or similar role
  • K-12 or educational technology industry experience highly preferred
  • Experience supporting a field/remote sales team by creating lead generating campaigns
  • Ability to travel as needed (10%)
  • Proficiency with MS Office Suite, Google Suite; Proficiency with InDesign and SFDC (preferred)
  • Ability to establish priorities, work independently and proceed with objectives with little supervision
  • Excellent verbal/written communication, organizational, project and time line management skills
  • Ability to thrive in a fast-paced environment and adjust as necessary

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Locations

San Diego, California
Seattle, Washington
Los Angeles, California
Phoenix, Arizona
Provo, Utah
Remote

Role

Marketing

Experience Level

Mid Level

Lexia Learning

We are Lexia Learning, a Rosetta Stone company. As one of the best-known and most highly respected reading-technology companies in the world, we are dedicated to empowering literacy educators and students through personalized learning and adaptive assessment.

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