K-12 Marketing Manager

PowerMyLearning - Remote - Full time

Position: K-12 Marketing Manager

Location: Remote

ABOUT PowerMyLearning

PowerMyLearning is a nonprofit that advances educational equity and accelerates student success. Our programs promote culturally responsive education practices, foster social-emotional learning, and accelerate learning. We offer school- and district-level packages that include professional development for teachers and capacity-building workshops for families. We also offer an award-winning innovation, Family Playlists®. What sets us apart from other organizations is our focus on activating the power of collaboration between students, teachers, and families. Now more than ever, our collective efforts to accelerate learning must address the needs of the whole child and include families so we can reverse the systematic denial of educational opportunity based on race, class, language, and learning differences.

POSITION DESCRIPTION

The Marketing Manager is a full-time role that serves as a key member of PowerMyLearning’s national marketing, communications, and development team and reports to the Managing Director, External Relations. This is an exciting opportunity to join a growing and mission-driven organization.

The Marketing Manager will be a multi-function team member who is creative, collaborative, and has experience in the K-12 education field. The Marketing Managerwill manage brand awareness and support PowerMyLearning’s through social media, events, and strong content creation to support thought leadership and inbound marketing campaigns to attract leaders from schools and districts across the country. This individual will work closely with the sales team, the product and program team, and the rest of the marketing team.

KEY RESPONSIBILITIES

Responsibilities:

  • Create targeted messaging and content to support brand awareness and demand generation, i.e., content for our website, digital ads, landing pages, emails, videos, interactives, etc.
  • Edit and copywrite for the product and program team to ensure quality and compelling communications for both customers and users.
  • Build and manage PowerMyLearning’s social media profiles and presence, including Facebook, Twitter, LinkedIn, YouTube, Vimeo and additional channels that may be deemed relevant to drive consistent, relevant traffic and leads.
  • Lead, setup, and manage online chats (e.g., Twitter chats, LinkedIn discussions, etc.).
  • Run regular social promotions and campaigns (including inbound marketing campaigns and sales promotions) and track their success.
  • Identify topics and resources for events hosted by PowerMyLearning and for other speaking engagements reaching our target audience; support back-end operations and create content for presentations.
  • Provide highly-disciplined and organized project management and excellent communication across functional teams.
  • Provide additional support for email campaigns as needed, including template designs, calls-to-action, and content.
  • Ensure consistency in messaging and branding across the organization by regularly updating Brand Style Guide and Communications Guideline and keeping files up to date on internal server and in HubSpot.

Support marketing data analysis (use data to optimize campaigns and make recommendations, coordinate internal meetings, and create meeting agendas).

Identify and purchase marketing materials (e.g. SWAG) to support marketing, sales, and product and program as needed.

CANDIDATE QUALIFICATIONS

Required

  • Excellent communicator, collaborator, and creative thinker
  • Excellent editing and copy-editing skills
  • At least three years of experience in a marketing role in K-12 education
  • Demonstrated success at creating marketing collateral for products
  • Demonstrated success at project management involving multiple departments
  • Demonstrated success leading an active presence in social media for a growing organization, with a command of each network and their best practices
  • Strong problem-solving ability, including metrics-driven practices
  • Background and experience in K12 education

Preferred

  • Experience and skills with Adobe Creative Suite, HubSpot, blogging, and preparing presentations for speaking engagements
  • Proficiency in using social media software (e.g. HubSpot's Social Inbox) to monitor social media conversations

OUR VALUES AND HIRING PHILOSOPHY

PowerMyLearning strives to embody our core values: Strengthen Relationships, Embrace Learning, Advance Equity, and Embody Humility.

We are committed to building a diverse and inclusive organization in which we give voice to, and meet the needs of, the teachers, families, and students we serve. PowerMyLearning encourages applications from individuals of all backgrounds, especially people of color and members of other historically marginalized groups.

PowerMyLearning is committed to providing equal employment opportunities and does not discriminate on any basis prohibited by applicable law.

We encourage applications from people with unusual career paths and diverse experiences. Even if you haven’t had a similar role before, we welcome you to apply!

COMPENSATION

We offer competitive benefits and salary range of $70,000 to $75,000, depending on experience.

TO APPLY

Qualified candidates can apply by visiting https://powermylearning.applicantpro.com/jobs/. You will need to submit a resume, cover letter, and marketing work samples.

Applications will be reviewed on a rolling basis.

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Role

Marketing

Experience Level

Mid Level

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