K-12 Market Development -- Sales and Marketing Hybrid (remote ok)

Edthena - San Francisco, California or Remote - Full time

Edthena is seeking someone to join our team in a new role focused on demand generation. This person will sit at the nexus of sales and marketing -- focusing on how to effectively engage potential partners in a scalable way while using rigorous methods to measure the impact on the sales pipeline.

The person in this role will:

  • Take direct ownership of engaging a set of East Coast states using sales development tactics like outbound emailing and calling.
  • Work as a strategic partner across our team via work like content production for existing channels, optimizing sales team email campaign effectiveness, assisting with conference operations, and designing/implementing new methods for prospect engagement.

A candidate for this role will be able to demonstrate:

  • Direct experience with K-12 curriculum and instruction topics. Ideally, specific knowledge of teacher PD,
  • Excellent written communication skills, and
  • Proficiency in setting goals, measuring progress, and tracking outcomes.

Prior experience should include:

  • At least 1.5 years of sales experience leveraging inside tactics, OR
  • Experience as a classroom teacher / district official

Part of this role is clear cut, and part is very experimental. We’ll want to understand how you’ve done in ambiguous work environments previously.

If you are applying from outside San Francisco, we will require that you have experience working with a remote team.

So why work with Edthena?

Professional development is rapidly changing for teachers. It's not a question of whether video coaching will be a part of the new professional learning landscape. It's merely a question of which company is going to own the opportunity.

Edthena is the recipient of numerous top honors from organizations such as SIIA CODiE, District Administration, and Tech & Learning. One of our partners was even featured as an exemplar district by the US DOE for their video coaching (see http://bit.ly/2j79gjh).

In short, you'll be selling tech that solves a real problem and real need in the marketplace. Our technology is rock solid and works reliably when in the hands of our clients. Now we need you to help us build on our success and expand into more districts.

Our San Francisco office is located conveniently to public transit. We also have remote teammates, so you'll be in good company wherever you are.

At our company, we also offer:

  • chocolate
  • health insurance
  • equity
  • generous vacation policy

Note: We will not consider teachers who are applying to leave their classroom mid-year.


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Experience Level

Mid Level


Edthena is the leading classroom observation platform for using teaching videos as part of professional development. Teachers upload classroom videos to share with colleagues, who leave time stamped comments.

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