VP of Marketing

Edtech Startups - Remote - Full time

We are seeking a VP of Marketing to join our small but highly proficient marketing team. You will work closely with our executives on shaping and executing the company's voice, narrative, and communications to drive prospect education, demand generation, and sales support across our business segments.The VP of Marketing is responsible for overseeing the strategy, management, and execution of communications, including K12 and commercial marketing campaigns, analyst relations support, public relations, lead generation, and the development of other strategic communications. The person in this role will be responsible for developing and supporting the execution of all brand management and marketing communication programs including campaign creation support, public relations, analyst relations, thought leadership, sales enablement, digital, customer success stories, video, product sheets, blogs, ebooks, solution pages, landing pages, emails, social and ad campaign copy, PowerPoint presentations, infographics, press releases, and more.

The VP of Marketing will:

  • Collaborate with our executives on go-to-market strategies and associated materials to educate, inform, and encourage awareness.
  • Develop high-quality, accurate and compelling content through a variety of mediums including print, digital, email, web, and text
  • Leverage your own superior writing skills to create a steady stream of outstanding written content that differentiates us in the market and resonates with target buyers (both technical and business)
  • Cultivate campaigns to achieve company objectives
  • Back up work with key metrics
  • Enable the success of partners (associations, affiliations, resellers..) programs through tailored campaigns and creatives
  • Deliver sales tools that helps the sales team close more business
  • Lead voice of the customer efforts - become the expert on our customers, uncovering insights that lead to breakthrough messaging, strategy and ultimately adoption
  • Stay abreast of latest SEO trends and ensure the website ranks for optimal keywords
  • Strategize ongoing website changes for a compelling experience that engages our audiences and leads to measurable action
  • Focus on an organic (non-paid) social strategy with regular postings to promote our most recent assets

Requirements:

  • 4-year college degree in marketing, business administration or communication, public affairs/relations, journalism, or related
  • Impeccable written, verbal, and organizational skills
  • Experience marketing in K12 education space
  • Must be self-reliant and able to own creative projects and timelines from start-to-finish
  • Ability to distill succinct messaging from complex and sometimes undeveloped concepts
  • Must have great creative energy and the ability to distinguish nuanced scenarios
  • Excellent multi-tasking, decision-making and organizational skills
  • Experience with writing in AP style and varying tones based on audience
  • Possess a great deal of independence, initiative and self-motivation
  • Ability to manage numerous competing and shifting priorities, and allocate time wisely
  • Proven track record of meeting deadlines and deliverables
  • Highly creative in thought-process and writing style
  • Ability to manage multiple projects while maintaining consistent output and timelines
  • Natural storytelling skills with a gift for writing and ability to work with graphics teams to create compelling content that maps our solution to customer pain points
  • High proficiency in MS Office, Excel, PowerPoint, and Word, HubSpot.

This person will manage two full time employees (and potential contractors).

Compensation:

  • Competitive salary based on experience
  • Health insurance coverage
  • Travel expenses covered

Please send resume to careers@edtechstartups.com 

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Role

Marketing

Experience Level

Mid Level

Edtech Startups

We help K-12 schools and districts with personalized services and new edtech products.
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