VP of Marketing

Edtech Startups - Remote - Full time

Director of Marketing

We are seeking a Director of Marketing to join our small but highly proficient team. You will work on shaping and executing the company's voice and communications to generate leads and support sales.The person in this role will be responsible for developing and supporting the execution of all brand management and marketing communication programs including managing the website message through HubSpot, creating email campaigns, customer success stories, product brochures, blogs, social media, PowerPoint presentations, press releases, and more.

Important Job Functions:

  • Collaborate with our executives on go-to-market strategies and associated materials to educate, inform, and build brand awareness.
  • Develop high-quality and compelling content that resonates with educators using a variety of mediums including print, digital, email, and website content
  • Leverage your own writing skills to create a steady stream of outstanding written content that differentiates us in the market through blogs, case studies and press releases
  • Cultivate email campaigns through HubSpot to achieve company objectives
  • Back up work with key metrics
  • Deliver sales tools and collateral that helps the sales team close more business
  • Become the expert on our customers, uncovering insights that lead to breakthrough messaging, strategy and ultimately closing deals
  • Stay abreast of latest SEO trends and ensure the website ranks for optimal keywords
  • Create the marketing message and edit website content through HubSpot
  • Strategize ongoing website changes to engage educators
  • Focus on a social media strategy with regular postings on all channels

Requirements:

  • 4-year college degree in marketing, business administration or communication, public affairs/relations, journalism, or related
  • Knowledge of working in HubSpot or similar CRM
  • Experience in marketing in K-12 edtech space
  • Ability to create the marketing message that will resonate with school district leaders
  • Impeccable written, verbal, and organizational skills
  • Ability to manage email campaigns through HubSpot segmented to different audiences
  • Must be self-reliant and able to own creative projects and timelines from start-to-finish
  • Must have great creative energy and ability to work with a fully remote team
  • Excellent multi-tasking, decision-making and organizational skills
  • Possess a great deal of independence, initiative and self-motivation
  • Ability to manage numerous tasks and allocate time wisely
  • Proven track record of meeting deadlines and deliverables
  • Experience with measuring results through the CRM
  • Ability to manage multiple projects while maintaining consistent output and timelines
  • High proficiency in MS Office, Excel, PowerPoint, and Word, HubSpot.

Compensation:

  • Competitive salary based on experience
  • Equity and bonus package
Also seeking mulitple junior level marketing executives. 

Please send resume to careers@edtechstartups.com 

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Role

Marketing

Experience Level

Mid Level

Edtech Startups

We provide K-12 schools and districts with personalized services and new edtech products.
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