Head of Product Marketing

Pathstream - Remote - Full time

Pathstream is seeking a Head of Product Marketing to own the go-to-market strategy for our B2C business. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to work closely with Product, Design, Content & Community & Engineering to generate strong outcomes. Within this scope, the role will lead initiatives related to product positioning and messaging, identifying insight-driven product opportunities, while also setting the strategy and comms for lifecycle campaigns. The role ultimately succeeds through running experiments to continuously improve performance throughout the customer journey.

Applicants should be passionate about the future of education and building products designed to unlock human potential, with a strong emphasis on equity and access.

This position may be remote or based at Pathstream’s headquarters in downtown San Francisco.

The Company

At Pathstream, our mission is to create the most accessible and effective career pathways to high quality jobs in the modern economy. We exist to unlock individual potential and economic opportunity.

The job you hold affects almost every aspect of your life, from your earnings to the way you spend the majority of your waking hours. Problem is, landing one’s first “good job”, one that pays over $50k/year, is financially stable, and provides opportunity for career progression and mobility, is incredibly difficult, stressful, and expensive; most individuals struggle to find the guidance, supported learning experience, and direct connection to employers they need. Every day, countless people apply to hundreds of jobs with little to no understanding of what employers are looking for and how to break into a higher income field of work; millions of hopefuls are rejected every day because they didn’t have the right guidance, skills, or networks.

Enter Pathstream. We believe education is the most important thing in the world. Making a life changing career pivot is too important to go through alone. That’s why we’re building the #1 career starting experience for working adults, replacing a fragmented and isolated journey into one that’s streamlined, supported, and effective at unlocking human potential. Pathstream is the place to go when you’re ready to start into the career you deserve.

Progress to date:

  • +8,000 students served to date
  • 4x year-over-year revenue growth
  • Market-leading product with top 1% student outcomes (program completion & job placement)
  • Established partnerships the companies whose platforms dictate the future of the best entry-level jobs: Tableau, Google, Salesforce, Facebook, Asana, and Unity
  • Recently launched employer-paid programs serving frontline workforce at Walmart, Amazon, and other Fortune 500s
  • Mission-aligned investors: Citi Impact Fund, Strada Education Network, and Rethink Education
  • Well-funded with significant financial runway

We’re a tight-knit, hardworking, mission-driven team of ~60 employees who are eager to scale our solution and transform higher education across the United States. See who we are and what we believe in!

You’ll get to:

  • Go to market strategy: Own the go-to-market strategy, process, and roadmap for product features, upgrades and new launches; Lead identification of the right segments, positioning, messaging, and adoption tactics for new and existing products; work closely with Product to launch new capabilities and user experiences to drive prospective students through the acquisition and long-term engagement funnels.
  • Voice of the customer: become the go-to expert on the needs, behavior, motivations and market trends of working adults seeking economic stability and mobility. Continuously engage in quantitative/ qualitative research insights, while developing a strong understanding of the broader competitive landscape and ecosystem. Lead cross-functional teams to conduct and centralize customer, product, industry and opportunity insights on an ongoing basis.
  • Messaging & Positioning: Deliver product positioning, value proposition, proof points, and messaging framework based on deep consumer and competitive insights that resonates with our customers at every touchpoint. Bring strong storytelling to life throughout every step of the customer journey. Continue to refine a cohesive brand strategy which cohesively incorporates the brands of our tech partners, university partners, and corporate partners.
  • Experimentation: Drive campaigns and experimentation plans for Lifecycle to increase conversion. Build data-backed measurable KPIs for all activities.
  • Contribute to our team culture by fostering an inclusive and collaborative environment
  • Be a part of building a company from the ground up

You’re a good fit if:

  • Experience marketing a solution that is complex. You've been in marketing for 4+ years and Product Marketing for 2+ years with a focus on consumer technology products; ideally you have experience with B2B2C.
  • Deep empathy for understanding user needs and experience generating insights through qualitative/quantitative research as well as data analysis
  • Excellent writing and communication skills, including ability to translate user insights into product implications and messaging
  • You are equally excited about analyzing performance data as you are about creative storytelling.
  • You are a player/coach. Willing to do whatever it takes, but also have the ability to hire an awesome team.
  • You enjoy working in an ambiguous, start-up environment and can make things happen in a fast-paced, dynamic environment.
  • You’re curious, and eager to learn something new every day
  • You are a great teammate. Your peers, managers, and reports are excited to partner with you.

What We Offer

  • The chance to work on a serious problem that affects more than half the U.S. population
  • Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedback.
  • A strong sense of ownership and strategic work that impacts our world, users, product, colleagues, and business.
  • Competitive salary commensurate with experience (this is a full time, exempt, salaried position).
  • Comprehensive benefits package, including medical, dental, vision, disability, life insurance, flex spending accounts, paid time off, commuter benefits, and 401(K).

Pathstream Commitment to Diversity

Our company values diversity and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We need a diverse team that can bring different perspectives and approaches, and whose experiences reflect the full set of stakeholders we seek to serve. As such, Pathstream is an equal opportunity employer. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristic to apply.

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Mid Level

Pathstream

Pathstream's mission is to create the most accessible and effective career pathways to the jobs in this current economy. We accomplish this by partnering with leading software companies to build college curriculum for emerging digital-skill careers.
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