Head of Marketing

TalkingPoints - Remote - Full time

About TalkingPoints

TalkingPoints is an award-winning education technology nonprofit organization with the mission to unlock the potential of underserved families to support their children’s learning by partnering with their children’s schools. Our multilingual family engagement platform connects families and teachers and other important school staff through real-time, two-way translated messages and personalized supports that eliminate language, time limitations, and know-how as barriers to school/family connection.

The impact of the pandemic on student learning amplified the need for our solution. Our user base has grown exponentially as more districts and schools adopt TalkingPoints to connect their staff with all families. In places where school or district-wide adoption of TalkingPoints hasn’t happened yet, teachers are using our free product to engage their students’ families. We are working to scale the support our solution offers educators and families during this critical time when education equity gaps are more concerning than ever. By joining our growing team you will be helping us achieve our mission, and helping millions of students get the support they need to succeed.

Diversity: we celebrate it, we support it, and we thrive on it!

The Opportunity

We’re looking for a Head of Marketing to join our team! This role will report to our COO and lead the marketing function while partnering with sales, partnerships, and product teams to build on our go-to-market strategy and scale our impact. Responsibilities include creating and managing TalkingPoints’ overall marketing plan, goals and budget, while managing and developing a high-performing team. The ideal candidate will have strong B2B SaaS marketing experience with both product-led and sales-led growth models, deep experience in K-12 education, and a strong commitment to TalkingPoints’ non-profit mission to establish the organization as a leader in digital family engagement for multilingual and under-resourced students and families.


  • Go-to-market strategy and execution
  • Drive pipeline and customer expansion strategies to deliver revenue growth targets
  • Define optimal organizational design for the marketing team that will support sustained growth; manage and grow team of marketing professionals to best support organizational goals.
  • Continually optimize market, company, and product positioning, thought leadership and communications, to establish TalkingPoints as the leader in digital family engagement in support of under-resourced students and families.
  • Define/optimize key marketing metrics, processes, and KPIs aligned with sales to drive go-to-market efficiency and effectiveness.
  • Define acquisition funnels per segment, and obsess over the tracking and measurement of funnel effectiveness, including attribution and ROI.
  • Develop and implement a best-in-class marketing strategy playbook that addresses top, mid and bottom of funnel to be adopted globally by all teams and promote continuous improvements
  • Manage marketing budget allocating investment as aligned with overall company strategy and marketing-specific goals
  • Ability to collaborate with cross-functional teams specifically the Sales, Partner Success, and Impact Solutions departments.
  • Work closely with the Head of Revenue to build, manage, and optimize all aspects of the lead pipeline to drive highly qualified leads.


  • 10+ years of proven track record in edtech, B2B marketing for SaaS or tech-enabled companies, focusing on product-led and sales-led growth models.
  • Experience with the K-12 public education system and deep understanding of key audience personas within it.
  • Thrives in an entrepreneurial, startup environment, moving quickly, thinking strategically, and being superb at driving internal collaboration to meet key objectives.
  • Able to set the plan to meet revenue objectives, coalesce these strategies into tactical plans, set goals for team members and hold people accountable to achieve the agreed objectives.
  • Makes data-driven decisions with an understanding of the data and its sources * Is continuously working to optimize processes to improve success
  • Experience developing revenue marketing strategies across multiple segments; proven track record of consistently over-achieving marketing and revenue goals as a leader.
  • Adept understanding of K12 education sector-specific technology buying dynamics - district/site funding sources, buying cycles, requirements and knowledge of CIO / CTO / CAO, superintendent / site-district administrators as customers/partners. Knowledge of family engagement and/or support or ELL/under-resourced students and families is a plus.

Overall fit with our org culture - we look for team members who are

  • User and mission-oriented: we are devoted to our mission with empathy towards the communities we serve.
  • All-in together: we go above and beyond the job description, working together as a team.
  • Agile & action-oriented: we get things done, knowing that our progress is urgent to our communities.
  • Always Learning: we are always learning, with a growth mindset, to reach our full potential.
  • Boldly Courageous: we take risks in order to achieve big things.
  • Resourceful: We are creative, solution-oriented, and scrappy.

What we offer

  • An incredible opportunity to build a mission-driven, rapidly-growing tech nonprofit
  • Competitive salary, full coverage health insurance, benefits, and unlimited time off
  • 401K match
  • Annual professional development benefit
  • Flexibility to work remotely
  • Fun, smart, dynamic, motivated team focused on working together to transform family engagement to serve the families who need it most

How to apply:

Please submit your resume, a brief paragraph describing your interest, and a link to your LinkedIn profile

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Experience Level

Senior Level


TalkingPoints is an award-winning education technology nonprofit organization with the mission to unlock the potential of underserved families to support their children’s learning by partnering with their children’s schools.
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