Head of Marketing

Riverside Insights is a growth-focused business that is on a mission to provide insights that elevate the potential of 1billionlives by 2030. Elevating potential is what we do, and research-based assessments and technology is how we do it.ESGI is our elementary progress monitor solution, and we are currently looking for a data-driven, strategic thinker who can lead our marketing and customer acquisition group. The Head of Marketing is a fully remote position thatwill promote digital marketing and will report to and collaborate with the CEO.

JOB RESPONSIBILITIES

• Oversee all marketing and sales strategies, including digital marketing, targeted campaigns, lead conversion and new customer acquisition.
• Develop the business case and growth strategy forourdigital marketing campaigns and customer acquisition.
• Develop targeted marketing action plans that clearly define goals, objectives, schedules, and assignments necessary to reach growth goals.
• Conduct ongoing micro-segmentation analysis to understand market trendsandcustomer behavior.
• Develop and maintain relationships with target market educators, luminaries, partners, and publishers.
• Oversee and verify reporting of sales and marketing activities, including leads generated, tracking reports, sales orders, and related ROI for marketing initiatives.
• Contribute as a key member of the ESGI leadership team, valuable insights, and experiences relevant to long and short-term company success.
• Supervise marketing and account management teams and recruit new members when necessary.

QUALIFICATIONS / SKILLS

• Excellent listening, communication, negotiation, and presentation abilities
• Proven success as a team leader who builds and expands a committed department culture
• Proven ability to implement digital marketing strategies including SEO, social media, influencer marketing and retargeting
• Strong verbal, written and editing skills
• High energy and creative, entrepreneurial, and comfortable with risk

Required:

• Bachelor's degree in marketing or related field
• 2-4 years of experience in successfully leading a marketing team
• Experience working across stakeholder groups to execute on go-to-market strategic initiatives
• Ability to travel to meet with partners, attend conferences and research new markets as needed
• Solid experience with CRM software (e.g., Salesforce, Zoho CRM or HubSpot)

Preferred:

• K12 market experience
• Practical experience with, or solid understanding of, the digital marketing ecosystem
• Analytical experience focused on ROI and customer acquisition costs
• Excellent program management ability and experience

COMPENSATION 

Competitive compensation based on prior experience and earnings.

DISCLAIMER

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive comprehensive list of all possible duties, tasks and responsibilities. Riverside Insights management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

RIVERSIDE INSIGHTS IS AN EQUAL OPPORTUNITY EMPLOYER 

Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

ABOUT RIVERSIDE INSIGHTS 

Assessments play a critical role in unlocking a person’s true potential. Actionable insights — derived from accurate, reliable and consistent data — create opportunities that help people thrive. 

Through our proven portfolio of trusted and precise assessment solutions, Riverside Insights offers the clarity and perspective needed to create a meaningful impact at the state, district and individual levels. We're dedicated to creating and providing a broad range of high-quality, time-tested professional testing products and services as well as delivering meaningful information that can enhance the lives of children and adults. 

At Riverside Insights, we are fueled by a powerful mission: to provide insights that help elevate potential. This stems from a core belief that every person should have the ability to understand their potential and be guided to the resources that enables them to realize that potential. 

We aspire to enrich 1B lives globally by 2030 by providing insights born of research-based assessments to students, clinical patients, and employees/companies. 

Elevating potential is what we do… and for over 80 years, developing and providing research-based assessments has been how we do it. Riverside is one of the preeminent and most longstanding assessment developers/publishers nationally. 

Riverside is a “purpose-fueled, values-led” company that is aligned behind a “PeopleFirst” ethos and a set of 5 very important core values that guide who we work with, how we make decisions, and the standard that we hold ourselves to.

DIVERSITY & INCLUSION 

Riverside Insights strives for excellence. We recognize that we must have the best people, and the best people are drawn from the broadest pool of applicants. The people we need can be found only by looking across the full spectrum of race, color, religion, creed, sex, age, national origin, citizenship status, disability, qualified veteran status, genetic information, marital status, sexual orientation and gender identity. For our firm to excel, all team members must feel that they are operating in an inclusive environment that welcomes and supports differences, and that encourages input from all perspectives. Every Riverside Insights employee has the right to expect a workplace in which the richness of their lives and experience is welcomed and valued by their team and by the company. Our employees always come first. To continue providing our customers with the best service and solutions, our people must be diverse. We must be fully capable of dealing with different cultures in an informed and nuanced manner. Experience has shown us that we can best serve our customers interests by tapping the insights, talents, and judgments of a diverse workforce. Riverside Insights knows and understands that our diversity is critical to our competitive advantage. 

Go to www.riversideinsights.com to learn more about our organization. 

Come join our growing team and be a part of our mission to help elevate potential globally!