Head of Marketing

Bloomboard Inc. - Palo Alto, California or Remote - Full time

Head of Marketing (Demand Generation)

BloomBoard is the leader in competency-based workforce training and advancement with a core business in education and a model to transform broader workforce upskilling, certification and degree alternatives (and maybe even put higher education out of business someday). Our TAM is measured in the tens of billions and nobody is even close to us in terms of our market position and momentum. Sound interesting?

We are seeking a creative, experienced, metrics-driven marketing leader to join and lead BloomBoard’s marketing team. In this hands-on role, you will lead our overall marketing efforts including building a high-performing demand generation engine from a people, process and systems perspective. This role will report directly to BloomBoard’s CEO, and will be a key member of BloomBoard’s leadership team.

You are a thoughtful, out-of-box thinker and marketing leader who truly excels at understanding the values, attitudes, needs and behaviors that drive your targeted buyers and their users. You develop high-impact, creative and bold brand and demand generation strategies that nail business goals for pipeline development and sales success. You have experience with multi-channel marketing campaigns that dramatically accelerate revenue growth.

You're a collaborator at heart and easily influence decisions at senior levels. You're at your best in a rapidly-evolving environment and an emerging industry with plenty of ambiguity and interesting, challenging problems to solve. You consistently push the envelope and never settle for the status quo.

WHAT YOU'LL DO:

  • Lead, mentor, inspire and grow a small but high-impact team of marketers responsible for our brand, demand generation, sales enablement, etc., ultimately leading to an exponential increase in the velocity of revenue growth
  • Drive demand generation strategies that build our lead funnel and convert to closed-won deals, applying customer and data insights to continuously improve conversion
  • Build relationships with BloomBoard’s sales team to help further demand generation and enablement activities in the field
  • Own our brand strategy and corporate narrative from development to execution in partnership with our leadership team
  • Build brand awareness and shape market perception in partnership with our leadership team
  • Collaborate with and influence senior leaders across the organization

WHAT YOU LOOK LIKE:

  • 10+ years of experience in marketing leadership roles, including experience scaling a marketing function through high growth at a top tech company (edtech experience helpful but not necessarily required)
  • Hands-on skills, you are a savant at creating high-impact marketing campaigns, putting instrumentation in place to measure results, iterating and improving on messaging/positioning/channels, etc. to create lift up and down the metrics waterfall of demand generation
  • Outstanding leadership skills - leads teams to deliver on ambitious business goals, inspires their best work, mentors and develops their careers
  • Highly networked, easily attracts top talent
  • Experience in and a passion for both brand marketing and demand generation
  • Proven data-driven decision maker
  • Smart, energetic and relentless in the pursuit of moving the needle
  • Outstanding verbal and written communication with a special knack for telling stories in a clear, intriguing and effective way
  • Serious attention to detail and a commitment to excellence
  • Excellent at collaborating across all functions, with all types of people, at all levels

WHAT WE OFFER:

  • The chance to work in a fast-paced high-growth environment with experienced industry leaders
  • A learning environment where you can dive deep into the latest technologies and make an impact
  • Very competitive salary, bonus, benefits and equity
  • Unlimited vacation / PTO
  • Much more!

PREFERRED LOCATIONS:

  • Palo Alto / SF Bay Area (commuting distance from downtown PA)
  • Remote candidates will be considered, it’s all about finding the right rockstar!

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Apply for this job

Role

Marketing

Experience Level

Senior Level

Bloomboard Inc.

BloomBoard is the leader in competency-based workforce training and advancement with a core business in education and a model to transform broader workforce upskilling, certification and degree alternatives (and maybe even put higher education out of business someday). 

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