Growth Marketing Manager

Swing Education - San Mateo, CA - Full time

Swing Education - San Mateo, CA - Full time

Apply for this job

Swing is looking for a motivated, analytical, and creative Growth Marketing Manager to join our growing team. Swing helps address the substitute teacher shortage and improves student outcomes by matching schools with qualified substitute teachers. You will create and execute marketing campaigns targeted at schools and districts. You will be on the ground floor of creating this role and building the marketing function at Swing. This position will report to the VP of Marketing.

Core Responsibilities:

  • Create and optimize marketing automation workflows including segmented nurture/drip programs, landing pages and top-of-funnel lead generation programs
  • Build and deploy email and database marketing campaigns, manage paid advertising campaigns including PPC, display advertising, and social advertising
  • Design, run and measure experiments through managing an experiment roadmap, setting up measurement and sharing results, iterating on and implementing test winners.
  • Lead our conference, event and webinar strategy including setup, registration, promotion, and execution
  • Manage email list data, ensuring all information is accurate, including the creation and management of Smartlists and ongoing maintenance of database integrity
  • Measure the success of our growth marketing strategy across all channels and regularly analyzing and presenting the results

Qualifications:

  • Bachelor's degree in Marketing or similar field
  • 3-5 years of experience in digital demand generation marketing
  • Highly proficient with Hubspot or similar marketing automation platforms to manage lead database and run lead scoring and nurture campaigns
  • Proven track record of execution and driving growth through rapid testing and experimentation
  • Strong analytical skills, highly proficient with Excel
  • Collaborative and capable of managing contributors indirectly in a dynamic environment
  • High-energy, self-directed and team oriented, passionate about solving substitute teacher shortage for schools and teachers

Perks:

  • Medical/dental benefits
  • Generous PTO
  • Paid holidays
  • Stock options
  • 401k match
  • Maternity/Paternity leave benefits
  • A stocked kitchen and unlimited caffeine
  • Mission-driven work
  • Fun, collaborative, balanced culture

Swing Education is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women, and LGBT applicants

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Mid Level

Swing Education

Swing Education is focused on tackling the substitute teacher shortage problem. Our online platform makes it easy for great schools and quality subs to find each other.

Apply for this job

Share this job

Find your

Dream job in edtech

EdSurge Connect Beta matches talented educators, technologists, and business leaders with amazing edtech companies.

Get Matched

STAY UP TO DATE ON EDTECH
News, research, and opportunities - sent weekly.
STAY UP TO DATE ON EDTECH
News, research, and opportunities - sent weekly.