Growth Marketing Manager

BrainPOP - New York - Full time

BrainPOP is an online K-12 educational solution that makes rigorous learning experiences accessible and engaging for all. Proven to raise academic achievement, BrainPOP has been a trusted resource to more than six million educators, and has engaged the hearts and challenged the minds of over 300 million learners worldwide.

BrainPOP provides endless opportunities for kids to take agency over their learning through playful, knowledge-building content and learner-driven projects, preparing them for success in the classroom and beyond.

We’re seeking a Growth Marketing Manager to join our Marketing team. As the Growth Marketing Manager, you will identify opportunities for B2C growth, such as product adoption, retention, referrals, engagement, and monetization and work with our product team to implement these strategies.

In this role you will:

  • Own and optimize the funnel for BrainPOP’s consumer products and apps
  • Grow new B2C leads through a cross channel strategy
  • Execute and iterate on lean tests to measure and improve performance, with a focus on rapid growth and optimized CAC
  • Develop lead nurturing campaigns across all channels to optimize conversion rates
  • Establish referral loops including online-to-offline and offline-to-online campaigns
  • Work closely with the product team to optimize subscription funnels
  • Work with the broader marketing team to develop upsell and downsell pathways between B2C and B2B products

You Are:

  • A rapid multi-tasker who can keep many irons in the fire
  • A team player who shares results learns from experiments and happily tackles new goals
  • Deeply knowledgeable about the SaaS and ed-tech space
  • Experienced in the digital ecosystem, including how SEO, SEM, paid media, content, and sales work together
  • Comfortable gathering, analyzing, and synthesizing data from a variety of sources
  • A strategic thinker with a bias towards action

On Your Resume:

  • 4+ years of experience in a growth/digital marketing role, with a strong preference for SaaS or e-commerce
  • Successes scaling B2C product adoption
  • Excellent understandings of growth and digital marketing strategies and best practices
  • Experience in using digital marketing platforms such as Marketo

Life at BrainPOP

Our commitment to supporting and empowering teachers and students is reflected in our dedication to enhancing the lives of our employees—in and out of the office.

Our team is made up of educators, data scientists, published authors, engineers, artists, bakers, film buffs, cyclists, dual-citizens, and so much more. We value collaboration and learning from multiple perspectives.

Besides offering a comprehensive benefits package and putting an emphasis on work-life balance, we make it a point to integrate fun and play into the workplace.

We offer:

  • Monthly Wellness Activities
  • Catered Wednesday community lunches
  • 401K with a company match
  • ClassPass Corporate Membership
  • Learning & Development Opportunities
  • Seasonal In-Office Activities
  • Friends & Family BrainPOP Subscriptions

What we do today directly impacts how teachers teach, and students learn. We continue to be inspired because we can see the difference we’re making and we’re proud to be a creative, collaborative, always-teaching and always-learning community.

We believe that a diverse organization is a more effective organization. BrainPOP is an Equal Opportunity/Affirmative Action Employer. 

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Experience Level

Mid Level

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