Growth Manager

Study.com - Mountain View, California - Full time

About Study.com

We are a profitable, fast growing technology company on a mission to make education accessible. Our focus is to simplify and accelerate learning and help people unlock opportunities for a better future.

Study.com helps over 30 million students and teachers each month improve grades, gain career skills and earn college credit through our video-based micro-learning platform. We’ve built our platform from the ground up, leveraging data and technology to make the entire learning process simple and engaging.

As a fast growing, independent company, our employees have a direct impact on company direction and results. We are looking for passionate, talented individuals to join our team, so we can have an even bigger impact towards our mission.

We are located in the heart of downtown Mountain View, just a few steps from the Caltrain station. We only hire top talent, so those who pass our rigorous interview process will find themselves as part of one of the brightest and most innovative teams in Silicon Valley.

We have a culture of social responsibility. As we continue to generate profits, we give back to the community through our Working Scholars scholarship program that helps hundreds of low-income workers in the Bay Area earn a bachelor’s degree at no cost and achieve economic and career mobility. We also donate to charitable organizations that help provide open access to information and education throughout the poorest regions of the world.

Study.com was recently ranked as an Inc. Best Place to Work! Come join us on our mission and make a difference.

About the Growth Manager Position

We are expanding our Growth team with the addition of a talented Growth Manager. Reporting to the Director of Media, the ideal candidate will be an experienced and entrepreneurial marketing professional with a proven track record driving and accelerating revenue growth through customer acquisition. The role will be 75% SEM but should take an omnichannel approach applied to both eCommerce and SaaS models including: SEO, Paid Social Media, Display, Native and Email. This high impact role will have the responsibility of integrating into our Agile environment and partnering with Product, Creative, Business Intelligence and Customer Success to better understand customer behaviors, needs, and uncovering insights that will drive KPIs and continued digital innovation.

The Growth Manager will be analytical, data-driven, creative, and collaborative. They will be relentless about understanding and meeting the needs of customers. Their role is both strategic and operational with several key initiatives happening simultaneously and moving at a fast pace. We need someone who has the capability and willingness to roll up their sleeves, as well as drive vision.

Responsibilities

  • Develop, test, and oversee high ROI digital marketing channels including SEM, Paid Social, Display and Programmatic, Native and Email.
  • Optimize and grow existing and new high-performing search campaigns in Google, Yahoo and Bing.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage the creation of large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with campaign objectives
  • Plan and deploy media budgets that are KPI driven and pace towards forecasted revenue goals.
  • Drive conversion of prospective consumers to active customers through funnel optimization including A/B and multivariate tests for SEM campaigns and landing pages.
  • Collaborate with a cutting-edge team. Partner with Product, Content and Development teams to execute audience-centric and ROI driven campaigns.
  • Communication to team and management on project development, timelines, and results.
  • Manage third party agencies, ad networks, other service providers and vendors in the debriefing and execution of media strategies.
  • Establish performance benchmarks and KPIs for all campaigns and work with BI & Analytics team to ensure reporting requirements and dashboards are set-up prior to campaign launches and media tests.

Preferred Requirements

  • 3+ years of relevant experience
  • Strong background in PPC campaign architecture and optimization
  • Mastery of Google Adwords, Yahoo and Bing paid search platforms
  • Experience with automated bid management solutions
  • Strong understanding of Google's Quality Score and how to optimize for it
  • Self-motivated, detail-oriented and strong analytical/problem solving skills
  • Comfortable working in a fast-paced, dynamic environment

Other Possible Titles

  • Digital Marketing Specialist
  • Online Marketing Specialist
  • SEM Specialist
  • PPC Specialist

Why work for Study.com?

  • Help make education accessible to people who need it
  • Enjoy a fun, casual and collaborative working environment
  • Join a profitable and financially stable company
  • Help guide company decisions and direction
  • See results of your work in days, not years
  • Have your work impact 30+ million students and teachers each month
  • Work with other talented and passionate team members

Benefits:

  • Competitive compensation
  • 401(k) retirement plan with employer matching
  • 20 days of flexible paid time off annually (increases to 30 days over 5 years)
  • Additional 10 paid holidays annually
  • Comprehensive medical, dental and vision plans
  • Fully subsidized Caltrain pass
  • Tuition reimbursement and gift matching programs
  • Stocked kitchen and beverages provided
  • Company sponsored gym memberships
  • Company sponsored happy hours and many fun company events to celebrate accomplishments

Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements, Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.

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Role

Marketing

Experience Level

Mid Level

Study.com

Study.com is an online education platform that helps learners of all ages excel academically and close skills gaps. From test prep and homework help to earning college credit and developing workplace skills, our courses, video lessons and study tools.

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