Field Sales Lead Generation Specialist

ParentSquare - Remote - Full time

Who we are

ParentSquare is a Santa Barbara based growing company that's changing the way schools and parents communicate every day. Sounds simple? We strive to keep it that way! Over 5000 schools and 4 million parents across the U.S. utilize our platform to stay informed and involved from the way they prefer to be notified - email, text, voice, web, app, social - to the ways they can interact with schools - forms, sign ups, payments, RSVPs, language translations, chat and more. We are constantly innovating to provide simpler, more intuitive tools that can be easily used by all educators and parents transcending the barriers of technology and language.

Who we’re looking for

We are seeking a dynamic and driven Field Sales Lead Generation Specialist who will partner with our Field Sales team to drive lead generation. You’re a data-driven individual who will research and find opportunities for the field sales team to translate into leads. From regional events, meetings and marketing campaigns, your role will be instrumental in creating awareness and reaching new audiences for our platform’s features and solutions. You’re someone who isn’t afraid to roll up your sleeves within a rapidly growing team and, most importantly, share in our passion for improving the lives of students and families.


  • Researching and recommending local and regional associations, agencies and events that reach school district public information officers (PIO), chief technology officers (CTO) and superintendents.
  • Soliciting and evaluating presentation opportunities suggested by our field sales representatives, from small “lunch and learns” up to regional conferences.
  • Working with national school leadership organizations, such as CoSN, ISTE and NSPRA, to identify active local and state chapters of interest, and working with regional education service agencies in target states.
  • Working with current ParentSquare district customers to identify opportunities to present to a wider district leadership audience.
  • Pursuing and planning presentation opportunities for field sales, with any additional hands-on marketing support required including pre- and post-event marketing.
  • Determining metrics for success for each event.

Our ideal candidate will have the following:

  • Experience in the edtech market with knowledge of what resonates with district-level decision makers.
  • Hands-on field sales event and marketing experience.
  • Knowledge of education sales cycles and which event opportunities are filled with promise and which are potential money and time hazards.
  • Strong attention to detail and organizational skills.

The perks of working for us are great! You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide health insurance, 401K, stock options and gym memberships. This role can be remotely based or (post-COVID) located in our offices in Goleta; with an open floor plan, plenty of comfy seating, a full kitchen and Gold’s Gym just downstairs.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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Experience Level

Mid Level


ParentSquare is a Santa Barbara based growing company that's changing the way schools and parents communicate every day. Sounds simple? We strive to keep it that way!
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