Field Marketing Specialist, Lexia Learning

Rosetta Stone - Concord, MA - Full time

Lexia Learning, a Rosetta Stone company, is a developer of innovative, technology-based, educational programs for reading for pre-K to Adult learners. The Lexia team is dedicated to the creation of unique programs that facilitate the process of teaching and learning to read.

We are currently seeking an experienced and driven professional Field Marketing Specialist to drive marketing programs across our expanding portfolio. Lexia helps 2.2 million children learn to read through the use of technology. This 30-year mission to transform lives and change the future for students is shared by every Lexia employee. 

Reporting to the Field Marketing Manager, the Field Marketing Specialist will play a critical role in supporting the lead generation and field marketing operations of the department. This person will work with marketing team members, Director of Sales and sales team to develop and execute a field marketing program supporting the direct and re-seller sales channels. Serving as a liaison between sales and marketing, the Field Marketing Specialist will draw upon his/her marketing experience to develop customized programs based on market needs, while managing and executing program deliverables.

Primary Duties and Responsibilities:

  • Plan and execute marketing programs tailored to the local markets of assigned territories, and that supplement national marketing activities
  • Partner with public relations to identify, gather and publicize school success stories
  • Manage the advertising programs associated with state or regional industry associations
  • Develop content for individual state pages on corporate website
  • Partner with sales and marketing team members to execute regional customer events
  • Partner with Field Marketing Manager, Sales Account Executives and Director of Sales to ensure alignment on local and national marketing programs
  • Continually analyze marketing results in assigned territories and make adjustments as needed
  • Develop and implement monthly measurement reports of field marketing activities
  • Participate with Lexia marketing team on goals and overall strategic direction
  • Occasional travel to assigned territories (10-15%)Ideal candidate will reside within a commutable distance to our Concord, MA office location.

Skills and Experience Qualification Requirements:

  • 3-5 years of experience in marketing, marketing communications and/or brand management
  • Experience in the field of education (K-12) preferred
  • Experience in public relations, direct marketing, Web strategy, design or event management is beneficial
  • Ability to establish priorities, work independently and proceed with objectives with little supervision
  • Highly organized, detail-oriented, meets deadlines, manages multiple projects
  • Strong communication skills
  • Excellent verbal/written communication skills required
  • Proficiency with Microsoft Word, Excel, and PowerPoint, required
  • Basic knowledge of InDesign and Photoshop, recommended

Apply Now

Experience Level

3 to 5 years

Rosetta Stone

At Rosetta Stone we speak, learn, and interact differently, we embrace and thrive on these differences! We deeply benefit from the diversity that each individual has to offer. We are dedicated to fostering a culture that celebrates unique backgrounds, ideas and experiences. Rosetta Stone is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, pregnancy, veteran status or any other status protected by federal, state or local laws.

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