Field Marketing Specialist

Lexia Learning - Multiple Locations - Full time

Serving as a liaison between sales and marketing, the Field Marketing Specialist will work with the Senior Manager, Field Marketing and draw upon his/her marketing experience to develop customized programs based on market needs, while managing and executing program deliverables.

This role will be filled in our Concord, MA office location.

Essential Job Functions:

  • Manage, develop and execute marketing programs (i.e. email campaigns, direct campaigns, events, partner opportunities, etc.) tailored to the local markets of assigned territories that leverage the national marketing activities
  • Develop and manage partner relationships in key states
  • Partner with sales and marketing team members to execute regional customer events and conferences
  • Collaborate with Senior Marketing leadership, Sales Account Executives and Director of Sales to ensure alignment on local and national marketing programs
  • Develop and implement monthly measurement reports of field marketing activities
  • Oversee budget and evaluate ROI in assigned territory
  • Occasional travel to assigned territories to support marketing initiatives (10%)
  • Develop content and strategy for campaign landing pages
  • Identify, develop, and execute regional conference strategy in identified region
  • Identify new approaches to increase new business opportunities

Essential Skills & Experience

  • Bachelor’s Degree
  • 3-5 years experience in a Marketing role
  • Experience in K-12 education (optional)
  • Ability to establish priorities, work independently and proceed with objectives with little supervision
  • Excellent verbal/written communication, organizational, project management and time line management skills
  • Proficiency with Microsoft Office Suite, Google applications
  • Proficiency with InDesign and SFDC (preferred)
  • Ability to travel as needed (10%)
  • Experience supporting a sales team
  • Ability to thrive in a fast-paced environment and adjust as necessary

At Rosetta Stone we speak, learn, and interact differently, we embrace and thrive on these differences! We deeply benefit from the diversity that each individual has to offer. We are dedicated to fostering a culture that celebrates unique backgrounds, ideas and experiences. Rosetta Stone is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, pregnancy, veteran status or any other status protected by federal, state or local laws.

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Locations

Concord, Massachusetts
Boston, Massachusetts

Role

Marketing

Experience Level

Mid Level

Lexia Learning

We are Lexia Learning, a Rosetta Stone company. As one of the best-known and most highly respected reading-technology companies in the world, we are dedicated to empowering literacy educators and students through personalized learning and adaptive assessment.

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