Engagement Specialist, Education - Temporary

KQED - San Francisco, California - Full time

We are looking for a temporary, full time Engagement Specialist to join the KQED Education Marketing team from July - December 2019.

KQED Education enhances learning experiences through media. We strive to use our media expertise to inspire and engage learners through the innovative application of media-based technologies and instructional strategies.

The Engagement Specialist, Education represents KQED at conferences and online, actively working to build and nurture a community of educators and increase adoption of our free educational products and services.

The Engagement Specialist coordinates all aspects of KQED’s educational conference and event participation, tracks costs and reports on outcomes. KQED Education hosts a booth at approximately 7 conferences every year, and KQED staff present at 10-15 educational conferences and participate in 5-10 partner events per year. In addition to managing logistics, this position develops and implements strategies for engaging the educator audience at conferences, events and other opportunities for participation.

The Engagement Specialist also organizes our teacher ambassador program, a community of teacher leaders committed to sharing KQED’s educational resources with the greater educator community and dedicated to helping their peers incorporate digital media and literacy into their classrooms.

This position is supervised by the Marketing Director, Education, and works in close collaboration with other members of the education team responsible for product development, content production, content distribution, partnerships and evaluation. Additionally, this position collaborates closely with other KQED departments, including Design, Audience and Insights and Development.

Essential Functions

The Engagement Specialist is accountable for contributing to KQED’s strategic marketing goals and for active collaboration with various departments within KQED. To that end, the Engagement Specialist will:

Coordinate KQED’s participation at education conferences and events, locally and nationwide. Coordinate all event logistics, registrations, including booth staffing, shipping of conference materials, booth set-up, travel arrangements, etc., in accordance with our marketing, outreach and engagement strategy.

  • Develop and implement strategies for educator engagement, in-person and online. Generate traffic to booth and engage with educator audience during events using social media, raffles, event announcements, etc.
  • Develop and implement strategies for user acquisition at conferences. Implement effective engagement strategies to introduce new users to KQED products and services.
  • Promote, track signups and generate awareness of conferences and events within educator community.
  • Develop and track metrics for determining conference and event ROI.
  • Coordinate events and community convenings with conference attendees.
  • Work with Design team to develop conference collateral and swag in accordance with KQED brand standards
  • Research and train staff on best practices for engaging audiences at conferences. Create and maintain training documentation for KQED.

Organize and promote KQED’s participation in education partner events in collaboration with Distribution and Partnerships team.

  • Facilitate and manage monthly department conference planning meetings.
  • Organize all aspects of KQED’s Media Literacy Innovator teacher ambassador program to meet outreach and engagement goals
  • Facilitate annual recruitment of teacher ambassadors in conjunction with outreach/engagement and online learning/curriculum teams.
  • Execute all communications with teacher ambassadors through email, Facebook group, monthly webinars, etc. Coordinate ambassador presentations at monthly webinars.
  • Co-design and organize training and development of teacher ambassadors to ensure they become experts in KQED’s educational products, services and features.
  • Assign and track fulfillment of ambassador responsibilities (co-presenting at conferences, independent trainings on KQED products, blog posts, etc.) Schedule and coordinate all aspects when teacher ambassadors are co-presenting at conferences with KQED staff.
  • Develop marketing plan to leverage teacher ambassadors for campaign support (invite peers to events, announce awards, invite to trainings, etc.). Organize editorial calendar of ambassador-created content (social media, blogs, etc.). Develop and distribute talking points for teacher ambassadors attending conferences or hosting workshops.

Organize all aspects on KQED-hosted educational events on and off-site

  • Coordinate all aspects of education events hosted at KQED headquarters, including meetings with PBS, teacher convenings, Youth Ambassador Board meetings, etc.
  • Coordinate logistics, registration, venue rentals, supplies, catering, etc., for internal and external department meetings & events
  • Support Partnerships & Distribution team with organizing and hosting partner events

Other Job Functions

  • Track conference collateral, equipment and advertising expenses, according to budget. Track, process and submit receipts to accounting. Obtain W-9 and supplier info as needed.
  • Facilitate Engagement activities such as webinars and use social media, such as Twitter Chats and Facebook Live, in support of strategic initiatives for the department.
  • Track due dates, obtain collateral materials and submit applications for awards in the Education and EdTech industries
  • Other essential duties as assigned.

Knowledge/Experience Required

  • Demonstrated experience with conference and/or event management, including logistics, collateral development and booth marketing best practices.
  • Ability to travel 6-8 times per year to manage booth at conferences. Average length of trip is 4 days.
  • Possess deep understanding of best practices in conference management. Actively follow industry trends and subscribe to industry blogs to constantly improve understanding and skill. Able to translate theoretical knowledge into actionable strategies and tactics.
  • Proactive, independent thinker and creative problem solver who works well in a team environment. A true team player who understands how to work productively in a fast-paced team environment.
  • Exceptional project management skills and experience. Knowledge and familiarity using collaboration and project management tools essential (e.g. Slack, Google docs, Asana).
  • Experience driving traffic and effectively engaging users at conferences or trade shows.
  • Knowledge of internet applications and content publishing tools (e.g. WordPress) and familiarity with various resources.
  • Experience in community management and community development.
  • Strong communication skills, both written and in person, and the ability to interact professionally with a diverse group of stakeholders across the KQED organization. A good eye for design and layout.
  • Proficiency with spreadsheets, word processing, and slide deck development using Google and/or Microsoft Office.
  • Excellent organizational skills and strong attention to detail.
  • Ability to meet deadlines and goals while working under pressure.

Knowledge/Experience Desired

  • Experience as a teacher or working with teachers
  • Editorial, copywriting and proofreading skills
  • Graphic design and communications skills
  • Commitment to educational equity; passionate about digital media for learning.

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Role

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Experience Level

Mid Level

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