Growth (Founding Team)

Better World Ed exists to bring the practice of empathy and global literacy to youth early in life, every day, and everywhere. We create wordless videos and short stories that motivate students and teachers to learn academics through learning about new cultures and perspectives.

We're at an inflection point. This is a core team role as we grow in major US cities, and over time, globally.

We believe a culture of empathy, humility, grit, and accountability is the skeleton key to unlock this vision. You'll be co-creating and implementing the systems, processes, and culture that enable us to efficiently and effectively grow with this foundational culture.

Timing has never been better for this role: we’ve now got a library of over 40 videos (paired with 100 stories and lesson plans) to help educators teach almost any K-6 math and literacy concept, and we've just introduced plans & pricing into our model. 

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THE ROLE: 

Market, Sell, and Mobilize

1. Market (Grow Reach): Recruit tens of thousands of new educators through large school/educator partnerships, strategic media distribution partnerships, press (blogs, magazines, news, podcasts), conferences, film festivals, optimizing viewership of our Vimeo and Youtube content, and through creative social media and guerrilla/street marketing strategy.
2. Sell (Grow Revenue): Help school leaders, superintendents, administrators, and ed organization leaders to see the impact this content can have on their students and teachers + execute on selling thousands of new subscriptions in your first year (approaches:  http://bit.ly/BWEpricing, http://bit.ly/BackECs, and patreon.com/betterworlded).
3. Mobilize: Iterate and execute strategies to help passionate educators engage their peers to use BWE in their classrooms. Design referral and feedback systems to grow educator engagement.

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Please Read Before Applying: 

https://hbr.org/2016/02/every-company-needs-a-growth-manager

http://www.ssireview.org/articles/entry/freeing_the_social_entrepreneur

https://neilpatel.com/blog/team-needs-growth-manager/

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You:

• Have significant experience in a growth/sales role during an organization's growth from 3-5 full time team members to 20+. 
• Support quickly-adapting environments that don't have the ideal support structure and that require autonomous, collaborative, and resilient effort. 
• Hold yourself and others accountable through clear communication and effective goal setting.
• Have the hard conversations without (much) procrastination and take on the most important goals first, with curiosity and energy.
• Becoming a humble learner again and again, every single day.
• Hard, unglamorous effort. We need to know you’ve learned the indescribable value of being gritty and resilient. That your purpose helps you act with persistence and passion.

Important Notes:

We share "remote" because this role will involve significant travel between NY and SF, and your base could be either.

We are working to raise foundation funding to grow our capacity. You'll play a significant role in this mission. We've just launched a pricing model (http://bit.ly/BWEpricing), and you will also play a lead role in execution/iteration.

This is an early stage organization. We don't have any offices, we haven't yet raised growth capital (and we don't make much money yet), we have a small focused and scrappy team, and we're doing things a bit differently. Read more on jointheteam.betterworlded.org before applying.