Growth

Better World Ed (www.BetterWorldEd.org) exists to bring the practice of empathy and global literacy to youth early in life, every day, and everywhere. We create wordless videos and short stories that motivate students and teachers to learn academics through learning about new cultures and perspectives.

We're at an inflection point. This is a core team role as we grow in major US cities, and over time, globally.

We believe a culture of empathy, humility, grit, and accountability is the skeleton key to unlock this vision. You'll be co-creating and implementing the systems, processes, and culture that enable us to efficiently and effectively grow with this foundational culture.

Timing has never been better for this role: we’ve now got a library of over 40 videos (paired with 100 stories and lesson plans) to help educators teach almost any K-6 math and literacy concept, and we've just introduced plans & pricing into our model. 

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THE ROLE: 

1. Market: Reach and inspire educators through large school/network/EdTech partnerships, strategic media distribution partnerships, digital marketing and press (blogs, magazines, news, podcasts), conferences, film festivals, optimizing viewership of our Vimeo and Youtube content, Medium blog, SEO, Patreon, creative social media strategy (FB, Twitter, Instagram), and more.
2. Mobilize Educators: Design content and strategies to help passionate educators engage their peers to use BWE in their classrooms. Design referral and feedback systems to grow sign ups and educator engagement.
3. Create Content: Support educators and the general public in understanding why captivating SEL is so critical for every student. Leverage existing Empathy Challenge videos and stories, as well as our Visual Lesson Plan videos, to design powerful "content loop" opportunities (http://firstround.com/review/pinterest-and-grubhubs-former-growth-lead-on-building-content-loops).

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Please Read Before Applying: 

https://hbr.org/2016/02/every-company-needs-a-growth-manager

https://neilpatel.com/blog/team-needs-growth-manager/

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You:

• Have strong experience with design tools like Adobe Photoshop, Illustrator, and InDesign.
• Have strong experience with copywriting: research, keyword analysis, editing, formatting.
• Have worked with influencers. You are experienced in building a brand on social and building an online community (such as leading facebook groups and creating instagram videos targeted to teachers / parents / school leaders).
• Support quickly-adapting environments that don't have the ideal support structure and that require autonomous, collaborative, and resilient effort. 
• Hold yourself and others accountable through clear communication and effective goal setting.
• Have the hard conversations without (much) procrastination and take on the most important goals first, with curiosity and energy.
• Becoming a humble learner again and again, every single day.
• Hard, unglamorous effort. We need to know you’ve learned the indescribable value of being gritty and resilient. That your purpose helps you act with persistence and passion.

Important Notes:

We share "remote" because this role will involve significant travel between NY and SF, and your base could be either.

We are working to raise foundation funding to grow our capacity. You'll play a significant role in this mission. We've just launched a few revenue strategies, and you'll be playing a huge role in helping to market and sell. Over time, we will hire for people to join on this Growth team, giving you the opportunity to choose between marketing and sales as a core focus.

This is an early stage organization. We don't have any offices, we haven't yet raised growth capital (and we don't make much money yet), we have a small focused and scrappy team, and we're generally doing things a bit differently. Read more on jointheteam.betterworlded.org before applying.