Email Marketing Manager - Remote Option

Illuminate Education - Irvine, California or Remote - Full time

Position OverviewDo you have a knack for getting the right emails into the right inboxes at the right times? Do you live to see those open and clickthrough rates climb higher? We're seeking an expert email marketer to join our team. You'll be expected to develop and track email campaigns to ultimately increase our business' email marketing success.LocationRemote option for the right candidate.Key Responsibilities

  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Key Experience & Qualifications

  • BA/BS in English, journalism, marketing or a related discipline.
  • Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
  • Excellent understanding of email marketing concepts and metrics such as sender score, deliverability, and sender reputation.
  • Proficiency in email marketing and marketing automation technology.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Excellent writer and communicator (in both written and verbal form).

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Role

Marketing

Experience Level

Mid Level

Illuminate Education

Illuminate Education partners with K-12 educators to equip them with data to serve the whole child and reach new levels of student performance.

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