Email Marketing Manager

IXL Learning - San Mateo, California - Full time

IXL Learning, a leading edtech company with products used by 10 million students worldwide, is looking for an Email Marketing Manager to help grow and engage our customer base of educators and families.

You will lead the execution of our B2B (teachers, administrators) and B2C (parents) campaigns, with the goals of driving growth and building strong engagement among our existing customer base. You’ll also partner with Marketing and Product team members to develop and implement new strategies—and improve upon existing ones.

The ideal candidate is creative, proactive, a strong communicator, organized, and passionate about IXL’s mission to impact education.

WHAT YOU'LL BE DOING

  • Manage the execution of IXL’s email strategy, including building, testing, and launching email campaigns and programs (which include lead generation, engagement, onboarding, upsell, re-engagement, and transactional emails)
  • Build audience filters and segments; make internal data requests as needed
  • Collaborate with graphic designers to develop clean and engaging email designs
  • Perform comprehensive QA practices to ensure success of email execution, deliverability, and maintenance of our database
  • Monitor analytics and conduct A/B testing to refine our email strategy
  • Work with various teams, including Marketing, Sales, Product, Design, Engineering, to develop and execute new campaigns to increase customer growth and retention

WHAT WE'RE LOOKING FOR

  • BA/BS degree
  • 5-8 years of email marketing experience in both B2B and B2C; experience with SaaS or subscription-based services a plus
  • Experience with ESPs such as Acoustic or Salesforce Marketing Cloud from top to bottom, including building triggered email programs, managing lists, executing email sends, and more
  • You get things done: You’re a self starter, organized, resourceful, and have the ability to manage projects from start to finish
  • You care about the details: You have an eye for design, a good instinct for what email content will resonate with consumers, and triple-check every email before it’s sent
  • You have excellent interpersonal skills: You’re a team player, have excellent written and verbal communication skills, and have the ability to work cross-functionally

ABOUT IXL LEARNING

IXL Learning is a leading educational technology company on a big mission: creating innovative learning experiences that help all learners reach their full potential. IXL's comprehensive curriculum and insightful analytics help more than 500,000 teachers deliver personalized instruction, and empower over 10 million students to achieve new learning milestones every day.

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Role

Marketing

Experience Level

Mid Level

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