Email Marketing Manager, Education.com (San Mateo, CA)

IXL Learning - San Mateo, California - Full time

IXL Learning, a leading edtech company with products used by 13 million students worldwide, is looking for an Email Marketing Manager to manage the consumer email marketing program for Education.com.

Education.com is the most comprehensive library of learning activities for PreK-8 students. With 35,000+ digital and hands-on resources, Education.com is trusted by 25 million parents and teachers for quality resources that help young learners succeed.

In this role, you will collaborate with marketing team members, product managers, and other stakeholders to develop email strategies and tactics that will drive subscriber conversions, engagement, and retention. You will also be hands-on with email production, building effective automated programs, and deploying campaigns in Salesforce Marketing Cloud.

The ideal candidate is strategic, creative, analytical. You are a strong communicator and are passionate about making an impact in education.

This is a full time position in our San Mateo, CA office with a hybrid work schedule.

WHAT YOU'LL BE DOING

  • Own the Education.com consumer email program, developing campaigns that support learner growth and retention (including but not limited to promotions, onboarding, upsell, and re-engagement)
  • Work with our content marketing team and graphic designers to create emails with compelling copy and responsive design
  • With the support of the content team and engineering, oversee design and copy of relevant landing pages
  • Continuously improve our email marketing processes, segmentation, personalization, and more
  • Measure the effectiveness of campaigns and conduct testing to continuously optimize email programs
  • Ensure the success of email production, QA, and deliverability

WHAT WE'RE LOOKING FOR

  • BA/BS degree
  • 4+ years of experience in consumer email marketing/CRM; experience in subscription-based services preferred
  • Experience in Salesforce Marketing Cloud from end-to-end, including building automated email programs, managing lists, and conducting tests
  • Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with business objectives
  • Detail-oriented: After applying a rigorous QA process, you send flawlessly executed campaigns
  • Strong project management skills: You are comfortable leading projects and collaborating with engineers, designers, and project stakeholders
  • Excellent interpersonal skills: You are a team player, have excellent written and verbal communication skills, and thrive in cross-functional environments
  • HTML/SQL capabilities are a plus

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.

ABOUT IXL LEARNING

IXL Learning is a leading educational technology company on a big mission: creating innovative learning experiences that help all learners reach their full potential. IXL's comprehensive curriculum and insightful analytics help more than 850,000 teachers deliver personalized instruction, and empower over 13 million students to achieve new learning milestones every day.

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Role

Marketing

Experience Level

Mid Level

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