Email Marketing Lead

Teachers Pay Teachers - New York, NY - Full time

Teachers Pay Teachers - New York, NY - Full time

Apply for this job

Job Description:

Teachers Pay Teachers is looking for a passionate, resourceful, and analytical email marketer to join our growing Marketing Team. This is a critical role for helping TpT drive growth and deliver relevant, useful content to our audience. 

As our email expert, you’ll also work with our product team to ensure that we have systems in place to reliably send millions of emails each day and stay on top of industry trends to ensure that we have best in class marketing capabilities. The ideal candidate will have the ability to create successful marketing campaigns with a focus on improving engagement and retention, and will continuously iterate and improve campaigns using data analysis and A/B testing.


  • Lead the development and execution of all email campaigns
  • Day-to-day management of email campaigns including but not limited to editing messages, leading design and copy reviews, structuring A/B test, scheduling deliveries, and reporting on results
  • Track and analyze email performance and conversion metrics, and make recommendations to improve effectiveness of each campaign and the overall channel
  • Identify and develop new email opportunities to increase engagement and traffic, and customer lifetime value
  • Collaborate with all teams across TpT (product, customer support, community, etc) to identify how email can play an important role in their efforts

Qualities of a Successful Candidate:

  • Believe in our mission to empower educators
  • Detail oriented, curious, and loves learning through experimentation
  • Possess strong analytical skills, with the ability to independently derive insights from data
  • Appreciate feedback and value honest, thoughtful critique
  • Comfortable with working under pressure in a fast-paced, constantly evolving environment
  • Adaptable self-starter with a focus on driving work forward
  • Have excellent verbal, written communication, and copywriting skills


  • BA/BS; marketing and communications background preferred
  • 3+ years marketing campaign management and optimization
  • HTML proficient

Extra Points:

  • Experience with retention marketing at a consumer internet company or marketplace
  • Knowledge of the major ESPs and other marketing software providers
  • Experience in education industry

Apply for this job

Apply for this job



Experience Level

Mid Level

Teachers Pay Teachers

Teachers Pay Teachers (or TpT, as we call it) is a community of millions of educators who come together to share their work, insights, and inspiration with one another.

Apply for this job

Share this job

Find your

Dream job in edtech

EdSurge Connect Beta matches talented educators, technologists, and business leaders with amazing edtech companies.

Get Matched

News, research, and opportunities - sent weekly.
News, research, and opportunities - sent weekly.