Ed Tech Marketing Manager

Coughlan Companies - Edina, MN - Full time

Coughlan Companies - Edina, MN - Full time

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A leading publisher of children’s materials for library, classroom, and trade seeks an Ed Tech Marketing Manager to join our marketing team in Edina, MN.

Capstone combines a passion for helping foster a powerful love of reading and learning with the talent to create award-winning books and media.

The Ed Tech Marketing Manager role is responsible for planning and executing ways to engage our users and increase product recognition. This position will speak to and for our customers and will be an expert on Capstone’s digital products for school libraries and classrooms. The position will use various mediums/campaigns such as social media, print collateral such as brochures, whitepapers, videos and case studies to be successful.

The ideal candidate will have a Bachelor’s degree in Communications, Marketing, Business or a related field with a minimum 3-5 years of experience in product, channel and/or social media marketing, institutional or K-12 product experience preferred.

The following specific knowledge, skills, and abilities are required of this position:

  • Ability to understand technical concepts and products and effectively communicate their benefits with channel partners and end users.
  • Experience planning and creating content marketing campaigns that engage prospects and enhance SEO
  • Professional experience with various social media including Facebook, Twitter, Pinterest and YouTube
  • Strong verbal, written and interpersonal communication skills
  • Some travel required

Apply for this job

Apply for this job

Role

Marketing

Experience Level

Mid Level

Coughlan Companies

Capstone combines a passion for helping foster a powerful love of reading and learning with the talent to create award-winning books and media.

Apply for this job

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